Associate Manager, Category Strategy

The Category Strategy team works to ensure Disney Advertising is positioned to meet the Company’s long-term goals and our clients’ business needs. 

About The Role & Team

The Associate Manager, Category Strategy will work closely with cross-functional teams including – research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses and go to market presentations for the CPG and Retail category and CPG and Retail category clients. This role will work with the Senior Manager, Category Strategy to develop insights supporting strategies to broaden the value proposition of Disney Advertising Sales in the marketplace with a focus on data driven solutions and audience-based buying.  This role is responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending.

What You Will Do

• Act as a liaison between research, category strategy and sales to create measurement strategies against client KPIs

• Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights as part of large client and category presentations

Required Qualifications & Skills

• 3+ years of experience in advertising, media and/or marketing and in the given category preferred

  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company

  • Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data driven solutions

• Experience with working with R/F tools such as Nielsen Media Impact

• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others

• Working knowledge of cross platform attribution vendors to measure brand lift, sales lift, app downloads etc.

• Self-starter that takes initiative and is able to navigate without constant direction

• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change

• Excellent written, verbal and interpersonal communication skills

• Passion for The Walt Disney Company, its content, and the advertising landscape

#DisneyAdvertising

The hiring range for this position based in New York is $98,700 - $120,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.