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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Affiliate Marketing Manager

応募後で応募 Job ID 10019971 勤務地-都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 勤務地-国 Disney Streaming 掲載日 2022/09/23 柔軟な働き方の種類 ハイブリッド

- この職務はハイブリッドで、従業員は勤務時間の一部を会社の指定した場所で勤務し、残りの時間をリモートで勤務します。

仕事内容:

Job Summary:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and Star+ in Latin America. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.

The Growth Marketing team is tasked with driving new subscriber growth for Disney Streaming.  The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns.  The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

The Affiliate Marketing Manager, ESPN+ will play a critical role in growing and scaling a fast-growing domestic affiliate marketing business. Specific responsibilities will include developing and executing the strategy, building partnerships with vendors/publishers/affiliates and optimizing campaigns and budgets. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business as well as high-profile external partners.

Responsibilities:

  • Develop and implement strategies to drive subscriber acquisition, conversion, and efficiency via affiliate marketing program for ESPN+ and The Disney Bundle
  • Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, and brand-to-brand partnerships
  • Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
  • Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as internal sports marketing and ESPN+ brand teams
  • Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
  • Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
  • Own direct relationship with top affiliate partners and external vendors/agencies
  • Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
  • Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content

Basic Qualifications:

  • 4+ years of digital marketing experience
  • Strong knowledge of the affiliate space and how to optimize partnerships to drive performance across various affiliate models
  • Sports fandom, particularly for content on ESPN+, a huge plus but not required
  • Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
  • Excellent Excel and PowerPoint skills
  • Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish
  • Strong partner or client management skills
  • Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
  • Fluency in Spanish a plus, but not required
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Sense of humor and desire to have fun!


Disney Streaming について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは Disney Streaming Services LLC という事業部門の一つである Disney Streamingでのお仕事です。

Disney Streaming Services LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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