DISNEYのBusiness Insights Manager Skip Navigation
EN
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Business Insights Manager

応募後で応募 Job ID 800581BR 勤務地-都市 上海, 上海, 中国本土 勤務地-国 Disney Media & Entertainment Distribution 掲載日 Oct. 19, 2021

仕事内容:

The Manager is to lead both primary (customized) and secondary (desk) research projects and provide market trends and insights into consumer behavior across a wide range of areas, from general lifestyle to spending to digital media consumption, with an aim of helping the company and its various lines of business achieve their business objectives and better position themselves among target consumers in Greater China.

職責/担当・主要業務:

  • Design and conduct consumer and desk research to provide internal and external research users with emerging consumer trends and insights, particularly in the digital area, proactively
  • Manage all phases of research, with the following day-to-day responsibilities:
    • Take brief, design & develop project plans and brief research agencies
    • Monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues
    • Review deliverables (including questionnaires, survey links, discussion guides and reports) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements
    • Handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)
  • Analyze and interpret quantitative and qualitative research findings and provide insightful reports and presentations with compelling stories and points of view (as opposed to just data and information) to inform business decisions
  • Present research findings to executive team/ lines of business and be able to explain the implications for our business as and when required
  • Work closely with the global research team on global research projects and provide on-the-ground support in project implementation
  • Collect secondary data from various sources to support business and strategy planning as and when required


必須要件:

Experience:
  • Minimum 8-10 years of solid quantitative & qualitative research experience gained from research agencies and/or client companies
  • Comprehensive experience in market research project management, including questionnaire/discussion guide design, sampling, statistical modeling/ analysis and fieldwork and agency management
  • Experience in presenting research results to senior executives in English
  • Experience in conducting/facilitating strategy development workshops for senior executives (preferred but not a must)
Knowledge:
  • Good knowledge of different qualitative methodologies (e.g. focus groups, in-depth interviews, ethnography etc.) and quantitative approaches (e.g. online) & sampling methods
  • Strong hands-on experience in various quantitative research types (e.g. branding, feasibility studies, concept tests etc.)
  • Good understanding of the media / entertainment/ digital industry (highly preferred)
  • Exposure to children’s products and/or children’s consumer behavior (preferred but not a must)
  • Good understanding of consumer market & culture in China/ Hong Kong/ Taiwan
Core Skills:
  • Ability to design and execute qualitative & quantitative research projects independently from start to finish
  • Excellent data analysis and interpretation skills to identify and communicate business implications to top management
  • Strategic thinking and understanding of how to turn research data into succinct and strategic intelligence
  • Good understanding of strategies vs tactics
  • Excellent written and spoken English (native like)
  • Fluent in Mandarin
  • Outstanding communicative expertise at all levels
Others:
  • Proven cross cultural understanding and awareness
  • A team player






#LI-LIC

望ましい学歴

  • At least a bachelor degree in Business Management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics
  • Overseas educated

その他:

postingchannel:wechat

Disney Media & Entertainment Distribution について:

Disney Media & Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは The Walt Disney Company (China) Limited, のポジションであり、 Disney Media & Entertainment Distributionという事業区分に含まれます。

当社は、全ての社員および雇用応募者に対し、人種、宗教、肌の色、性別、家格、性的指向、出身国、年齢、配偶者の有無、保護対象の退役軍人、精神的または身体的障害、妊娠、国籍/民族性、出稼ぎ労働者としての在留資格、伝染病病原体キャリアとしてのステータス、またはその他の分類に該当する人々であるかに関わらず、法律によって認められている限りの機会均等を提供する方針を採用しています。本方針は、募集と雇用、昇進、降格、異動、一時解雇、解雇、報酬率またはその他の報酬形態、教育、そしてトレーニングに適用されますが、これらに限定されません。

応募 後で応募

ジョブアラートに登録する

ジョブアラートにご登録いただくと、ご希望の求人情報をメールで受け取ることができます。

関心カテゴリーを検索し、提案リストから一つ選択してください。勤務地を検索し、提案リストから一つ選択してください。最後に、「追加」をクリックして、ジョブアラートを作成してください。