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Be Part of the Story

Associate Manager, Marketing (12-month contract)

応募後で応募 Job ID 10042315 勤務地-都市 ランタオ島, 香港 勤務地-国 Hong Kong Disneyland Resort 掲載日 2023/03/03


Reporting to the Marketing Manager, this position will be responsible for leading the daily operations of creative services (guest and consumer facing). Working closely with market strategy (primary), Trade and Distribution Marketing, product, operation and entertainment teams on implementation of integrated marketing communication materials with the objective of delivering creative assets and communication plan efficiently and effectively. The focus is to develop and maintain creative services workflow, translating product positioning into communication deliverables by identifying appropriate creative partners including advertising agency, budget management, as well as oversee approval process on creative assets for both intern and external partners.  

The incumbent will also need to proactively support different LOBs by developing and implementing creative assets for communications of Hong Kong Disneyland (HKDL) Resort initiatives including Distribution Marketing, Hotel, Merchandize, Food & Beverage, Public Relations, digital, and Human Resources etc.

The incumbent will also be responsible for assisting the team on “Duffy and Friends” contents development. The associate manager is expected to have solid experience in managing social communities, creating engaging content, reporting metrics and results, with a creative mind while carrying business perspective. Ideal candidate would be having a can-do attitude, fun and creative while being results-oriented. This position will work closely with various stakeholders in the business.

Job responsibilities

  • Lead the implementation and execution of communication plan including advertising, collateral materials and content management
  • To provide creative support to internal clients (Distribution Marketing, Hotel, Merchandize, Food & Beverage, Public Relations, digital, and Human Resources) to ensure projects are properly channel through appropriate creative services team and deliver within budget and time
  • Assist the manager to develop social media strategy across different social media platforms in international markets; create, maintain and execute social media and digital campaigns
  • Develop and curate on-brand and shareable content regularly with in-house creative team, Public Relations team and agencies for various social media channels to support brand building, promotions and events. Coordinate with different business units to ensure the consistency and accuracy of messages across all the social media and digital channels
  • Develop digital advertising materials with the creative and media agencies to drive traffic to HKDL.com or external direct/in-direct channels
  • Report results of social media results and to provide strategic insights
  • Act as an in-house expert in the social media and digital space, and provide advice on best practices, trends and emerging platforms
  • Working closely with product, entertainment and operation teams for all on property production execution arrangement and logistics

Job requirements

  • Bachelor Degree in Marketing, Business, Communication or related disciplines
  • Minimum 6 years’ relevant experience in Advertising/ Marketing, both client and agency experience in communications will be an advantage
  • Solid experience in Advertising & Marketing Communications with demonstrated knowledge of advertising development. 
  • Basic understanding of consumers in Hong Kong and regional markets when it comes to creative development/ production as well as equip latest trend in advertising/ print/ social and TV production industries
  • Able to judge and push creativity, while continue to drive cost efficiency on an ongoing basis
  • Experience in managing popular social media platforms, including Facebook & Instagram is a must
  • Experience with social media analytics tools
  • Good creative judgement skills, collaborative skills and project management skills
  • Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin
  • Strong analytical skills, presentation skills as well as being creative


Hong Kong Disneyland Resort について:

Hong Kong Disneyland Resortは、独自の趣きを持った、忘れられないDisney体験を、年代や国籍を問わずすべてのゲストにお届けします。世界で5番目のDisney Resortは香港に誕生しました。私たちのイマジニアは、香港の街並みや活気あふれる多彩な文化から、Hong Kong Disneyland Resortならではのさまざまなエンターテイメントを創り出すヒントを得ました。

Hong Kong Disneylandは、7つのテーマランドで構成されています。Adventureland、Fantasyland、Grizzly Gulch、Main Street U.S.A.、Mystic Point、Tomorrowland、そしてToy Story Landです。それぞれのテーマランドには、テーマに沿ったアトラクション、エンターテイメントとインタラクティブ体験、レストラン、ショップ、スナックスタンドが軒を連ねます。また、毎日開催されるパレードや夜を彩るイベントも盛りだくさん。リゾートには、テーマや趣の異なる3つの公式ホテルがあります。Hong Kong Disneyland Hotel、Disney Explorers Lodge、そしてDisney’s Hollywood Hotelです。

Hong Kong Disneyland Resortは開園以来、大変多くのゲストをお迎えしてきました。香港政府観光局の年次統計レビューによると、Hong Kong Disneylandは2006年以来、香港の人気観光スポットのトップ5にランクインしています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは HK International Theme Parks Limited という事業部門の一つである Hong Kong Disneyland Resortでのお仕事です。





  • マーケティング&デジタルメディア, ランタオ島, 離島区, 香港削除