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Be Part of the Story

Brand and Content Marketing, Senior Manager

応募後で応募 Job ID 996063BR 勤務地-都市 マニラ, フィリピン共和国 勤務地-国 Disney Media & Entertainment Distribution 掲載日 Jun. 21, 2022

仕事内容:

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Senior Manager Marketing plays a key role in the company’s DTC business. The role will be responsible for driving Disney+ brand and content marketing campaigns, focused on maximizing brand and platform awareness amongst consumers. He/She will collaborate with partners and functional team to create innovative and impactful programs which focus on conversion and engagement. Also, critical to success of the role will be comprehension of the platform’s key benefits and unique selling points to its audience.
The role will collaborate with other lines of business Franchise, Live Entertainment and Consumer Products to align Disney+ synergy and owned media plans with cross company priorities to both draft off and support company-wide big beats.

職責/担当・主要業務:

  • Responsible for developing and leading brand and content marketing strategies that drive growth of Disney+ brand and content awareness
    • Build marketing framework
    • Understand target consumers to build strategy to engage with them
    • Identify unique marketing ideas to strategically improve the overall business and marketing objectives
    • Developing regional strategy and sharing best practice within the region
  • Lead the Brand and Content positioning and value proposition. Ensure brand cohesiveness across all channels and campaigns
  • Partner with Content, BD, Lifecycle, Analytics, Performance and Product team to influence and support key business KPIs; sub growth, engagement, churn and user experience
  • Define KPIs to measure campaign success and forecast performance to inform accurate planning
  • Owning the relationship with the partner in identifying and developing marketing program strategy. Measure and optimize our partnerships for conversion and engagement programs.
  • Lead the discussion with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle

必須要件:

  • Minimum 10 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
  • Strong experience in developing and managing brand marketing campaigns with execution experience across the marketing mix
  • Collaborative leader comfortable with complex, cross-functional projects across teams and leagues
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with positive attitude and a strong desire to get things done
  • Passion for the digital media and entertainment space
  • Fluent written and oral English
  • A fan of Asian and Korean content will be added advantage
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company strongly encourages newly hired employees to be fully vaccinated against COVID-19.

#LI-DNI


Disney Media & Entertainment Distribution について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは The Walt Disney Company (Southeast Asia) Pte. Limited という事業部門の一つである Disney Media & Entertainment Distributionでのお仕事です。

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