Channel Marketing Manager, Star Maa

About the Role:
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Channel Marketing team and includes activations like Media planning with ATL and Marketing activation with BTL driving micro-marketing and on-ground activation. It also includes ensuring identification of critical and impact markets and customize the marketing approach specific to the geo dynamics.

Context:
This role is critical and requires marketing expertise more from the Media Planning and Event activation experience.  The micro marketing and the media effectiveness are more to drive brand and product marketing with enhanced consumer marketing capabilities. This role drives more traditional and exclusive media execution. The ability is of an expert with vivid media handling from various consumer cum service brands.

Key Responsibilities:

• Implementing brand and marketing activations across Telugu Businesses with focus on Hyderabad and select urban towns

• Monitoring various communication tools for specific markets targeting consumers and trade

• Connecting with marketing agencies and vendors on a regular basis to understand work progress and record in specified formats

• Monitoring offline branding activities, including OOH and electronic media, with retail visibility programs

• Driving activation-led campaign execution based on themes of show launches across impact cities of AP and Telangana with ground assistance in managing campaign launches

• Meeting influencers from time to time, along with agencies, to understand, monitor, and report influencer program progress

• Organizing and monitoring small format virtual/live events with agencies to ensure maximum TG attends the events

• Maintaining data and preparing dashboards on a weekly basis

• Driving trade marketing activities through trade partners and having knowledge of distribution and MSO operators across territories

• Preparing complete media plans and budgets with campaign timelines

• Collaborating effectively with various internal and cross-functional teams as well as external teams.

Performance Measures:

• Develop and execute strategies for Telugu Businesses

• Meet show and channel targets set by the business

• Provide at least one breakthrough idea for shows in each quarter

• Understand BARC data to analyse and act on it

• Proficient in both quantitative and qualitative analysis

• Comfortable in rolling out marketing/creative briefs

Qualifications:

Minimum Qualification: MBA or Postgraduate with 8-10 years’ work experience in a related role.

Personal Attributes:

• Attention to detail and ability to meet deadlines

• Proactive and self-motivated with high energy levels

• Ability to thrive in a fast-paced and dynamic environment

• Possess entrepreneurial qualities, such as creativity and resourcefulness

• Proficient interpersonal skills, with the ability to work collaboratively with others and lead teams effectively

• Proficiency in Telugu preferred, with effective communication skills in both written and spoken forms.

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our portfolio offers a wide range of content, including general entertainment, movies, sports, infotainment, kids, and lifestyle content in eight languages. We produce over 20,000 hours of content every year and broadcast 90+channels reaching 9 out of 10 Cable & Satellite TV homes in India. We have the world's most creative storytelling engine, beloved brands and characters, and a portfolio of distribution platforms worldwide.