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Digital Media Analytics Supervisor, Disney+

応募後で応募 Job ID 860412BR 勤務地-都市 ミラノ, ミラノ, イタリア共和国 勤務地-国 Disney Media & Entertainment Distribution 掲載日 Oct. 13, 2021


Disney is looking for a motivated Digital Media Analytics Supervisor to join our Disney+ team in Italy.

Within the Disney+ Acquisition team, the Digital Media Analytics Supervisor provides support on Performance and Branding areas with ongoing monitoring of digital acquisition channels and in-house buying, optimization and reporting of branding campaigns on social and video/display platforms, with an audience-driven approach.


  • On-going analysis and weekly reporting on Disney+ Search, Social, programmatic Display, UAC, Affiliate marketing activities on related platforms/panels
  • Sharing optimization recommendations to the DSS global performance team, basing on reported results on audiences, creatives, placements and budget allocation
  • Attendance of the 4 channel-specific alignment meetings (weekly or bi-weekly) with DSS specialists in order to discuss on possible optimizations and local priorities, managing communication with EMEA/US as IT first point of contact on each channel
  • Day-by-day Creative agency communication and alignment for creative assets localisation basing on local markets needs, ensuring Regional guidelines are followed
  • Deep-diving different campaign results and dimensions in order to elaborate short documents and decks to be presented
  • Collaboration with multiple Disney LOBs and digital teams in order to share audience-driven approach and use generated segments across different campaigns
  • Analysis of performances trends and correlations between Acquisition results and other Disney+ media activities in order to collect data and benchmarks with an holistic point of view on Disney+ marketing activities
  • In-house buying and setting of social media and video/display campaigns for Disney+ Branding (awareness prospecting) and Customer Management activities (subscribers only)


  • Minimum 3 years of experience in a similar role within similar business organization or in web agencies
  • Experience in building and delivering digital plans following needs and objectives expressed in briefing phases
  • Experience in building, optimizing and monitoring campaigns from start to finish, taking the right decisions and actions to increase results
  • Soft analytical skills in understanding digital results and KPIs for specific campaign objectives
  • Experience in elaborating docs and presentations to be exposed to different audiences
  • Advanced “hands-on-keyboards” experience using key paid channels tools and platforms (Google Ads, BingAds, SA360, DV360, Facebook Business Manager etc.)
  • Advanced knowledge of different attribution models
  • Familiarity with DMPs logics and segments implementations across different platforms
  • Experience working with data analytics tools and dashboards (Google Analytics, Adobe Analytics, Datorama, Power BI etc.)
  • KPI focused & extremely comfortable with data in self-serve environments
  • Local language and English essential

Disney Media & Entertainment Distribution について:

Disney Media & Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは The Walt Disney Company (Italia) S.r.l., のポジションであり、 Disney Media & Entertainment Distributionという事業区分に含まれます。

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