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Digital Program Strategy Manager - Disneyland Resort

応募後で応募 Job ID 10049387 勤務地-都市 アナハイム, カリフォルニア州, アメリカ合衆国 勤務地-国 Disneyland Resort 掲載日 2023/05/17


The Digital Program Strategy Manager will align the vision, strategy and program prioritization for our guest-facing digital products and experiences at the Disneyland Resort in partnership with the technology, finance, commercial, research and operating teams. We ask that you have experience with digital product strategy, digital trends/technologies, consumer research and experience leading and aligning multiple programs and teams. You will be creative, able to determine strategic programs, product concepts, business models, and trends to a variety of audiences.

You will report to the Sr. Manager – Digital Program Strategy and is based in Anaheim, CA at the Disneyland Resort.


  • Support the Disneyland digital long-term vision, strategy and program prioritization to support excellent digital experiences that promote Guest satisfaction and revenue.
  • Articulate and distill Disneyland Resort needs with partners and technical resources to bring digital products and experiences to the Resort, while evolving and optimizing existing digital products and experiences in partnership with all partners.
  • Align resort-wide programs and maintain high-level milestones with multiple disciplines.
  • Collaborate with all partners to extend the Disneyland Resort brand positioning, promise, and tone for new programs in the digital space.
  • Use market analysis, best practices and benchmarking, latest trends, and lessons learned from previous projects to inform the vision that supports digital products and guest experience.
  • Use data and analytics to provide competitive analysis; drive the effectiveness of the proposed digital strategy.
  • Shape a supporting organization of direct reports who integrate with technology, commercial, research and operating teams.
  • Be a subject matter expert to inform digital product requirements including Cast-facing tools.
  • Advocate for new digital products and services and improve existing products and services.

Basic Qualifications

  • 6+ years of digital program management, and digital media experience.
  • 4+ years of people management experience.
  • Experience developing an integrated business and digital strategy.
  • Experience with digital product and marketing knowledge with an understanding and passion for new digital trends and technologies.
  • Experience collaborating with partners across multiple teams to achieve results.
  • Can simultaneously be a dreamer and facilitator of the digital program for the Disneyland Resort.
  • Experience applying user experience principles and digital strategy trends.
  • Experience interpreting site analytics and optimizing site performance.
  • Understand the Disney audience and Disney experience.
  • Experience executing and measuring live tests with consumers.
  • Solid business and financial knowledge; ability to instruct and guide team members across these areas.

Preferred Qualifications

  • Excellent skills with the ability to establish a clear vision and motivate others to develop a team.
  • Creative and ability to promote change.
  • Experience in the Photography industry.
  • Experience with the development of digital products, implementation and management of digital products.
  • Experience in digital marketing strategy and/or digital product marketing
  • Experience in business development initiatives
  • Extensive knowledge of the Disneyland Resort

Required Education

  • Bachelors degree in Technology, Business, Marketing, Engineering or related field. Or equivalent work experience.

Preferred Education

  • Master's degree in Technology, MBA, Engineering or related field. Or equivalent work experience.

Our Benefits

At Disney, we offer a rewards package to help you live your best life! This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Anaheim is $92,742 to $124,410 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.



Disneyland Resort について:

Walt Disneyが1955年7月17日にDisneylandを開業した時、彼はここが世界中の喜びとインスピレーションの泉となるようにと願いました。それ以来、Disneyland Resortは8億人をこえるゲストを迎え、有名な2つのDisneyテーマパークと3つのホテル、Downtown Disney Districtと呼ばれるショッピング、ダイニング、エンターテイメントエリアを備えた、約500エーカーを超える広さの、多岐にわたる世界クラスのファミリー・リゾートとなるまでに成長しました。Disneyland Resortは、創造力と技術、イノベーションを組み合わせて、ストーリーテリングを新たなレベルへと引き上げ、キャストは日々来場する何千人ものゲストの生活にDisneyのマジックを届ける役割を担っています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは Walt Disney Parks and Resorts U.S., Inc. という事業部門の一つである Disneyland Resortでのお仕事です。

Walt Disney Parks and Resorts U.S., Inc. は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。





  • プロジェクト管理, アナハイム, カリフォルニア州, アメリカ合衆国削除