Director Partnerships & Innovation, Television

KEY RESPONSIBILITIES:

1. Own, drive and deliver the Annual Media buying plan for the Network

2. Drive Efficiencies via Savings delivery

- Secure Agency savings commitment across TWDC business units

- Agency management – drive delivery of BU goals while securing and driving savings

- Challenge agency delivery with industry experience and pricing knowledge

- Implement system, process and automation driven approaches to manage Global reporting

- Ensure Audit control through automation approach on compliance on Billing check

3. Drive Media and Marketing ROI

- Marketing ROI– Identify integrated ROI metrics for Marketing – Media & Non-media; ROI dashboard  to   visualize the performance metrics across Business units. Devise integrated ROI metric for measurement; ROI dashboard to visualize the performance metrics across Business units

-  Plan for the Optimal usage of Owned media including setting up a centralized promo inventory pool

- Digital – Viewability and Ad fraud, Attribution fraud – white paper Audit and key partner identification

- Plan & execute initiatives aimed at driving marketing effectiveness

- Collaboration & Partnerships – Solutioning for BU teams, Key Partnerships driving Marketing objectives

- Develop frameworks to quantify & measure creative efficacy of our communications

SKILLS & ATTRIBUTES FOR SUCCESS:

1. Deep functional knowledge & industry experience, including thorough knowledge of future ready media

2. Strong and in-depth marketing understanding

3. Natural collaborator and strong at stakeholder management

3. Strong Analytical skills

4. Ability to bring method to unstructured tasks.

5. Self-motivated with strong leadership and people management skills

6. Solutioning’ creative mindset

PREFERRED EDUCATION & EXPERIENCE:

MBA with 14-18 years of Media Agency and Client-side experience with exposure to both Planning & Buying functions.