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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Disney+, Senior Manager - Brand Marketing & Partnerships (SEA)

応募 後で応募 現職の21CF社員及びフリーランス・業務委託の方はここからご応募ください 求人コード 762385BR 勤務地-都市 シンガポール シンガポール; , シンガポール 勤務地-国 Direct-to-Consumer and International 掲載日 Jun. 14, 2020

仕事内容:

This role is based in Singapore and responsible for Southeast Asia (SEA) markets.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Senior Manager, Brand Marketing & Partnerships will be an integral part of the Disney+ team in Southeast Asia (SEA). The role will be responsible for leading Disney+ brand marketing campaigns in SEA, focused on maximizing brand and platform awareness amongst local consumers. Critical to success will be audience comprehension of the platform’s key benefits and unique selling points. The role will develop and pitch strategic marketing partnerships to support the growth of the Disney+ platform.

This role is also responsible for localizing global plans and strategies for local success. He/she will partner with local performance marketing, social and customer retention teams to develop a cohesive go-to-market strategy and define project timelines from ideation to launch, working ultimately towards one joint acquisition target. He/she will also work with creative and communications teams to drive growth and optimization.

The role will collaborate with other lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ synergy and owned media plans with cross company priorities to both draft off and support company-wide big beats.

必須要件:

  • A post graduate degree with marketing specialisation
  • Minimum 8-10 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
  • Strong experience developing and managing brand marketing campaigns with execution experience across the marketing mix
  • Strong understanding of the media landscape and cultural nuances in Southeast Asia
  • Experience identifying research insights and presenting actionable recommendations
  • Comprehensive experience pitching, converting and managing brand marketing partnerships
  • Ability to influence internal and external cross-functional teams effectively
  • Proven track record as a self-starter in a fast-paced and changing environment
  • Solid experience in team management
  • Strong analytical problem-solving skills
  • Strong process orientation; solid understanding of project management techniques, methodologies and best practices
  • Demonstrated organizational, planning and analytical skills, including project scheduling, estimating, risk identification, and change management
  • Excellent organizational skills and ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to leverage on data to develop strategy/decisions
  • Analytical mindset, ability to apply data and insights to strategy to drive results
  • Results-oriented
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Direct-to-Consumer and International について:

Direct-to-Consumer and International(DTCI)部門は、テクノロジーやグローバルのコンテンツセールス、アドセールスをひとつの事業に統括し、世界中の消費者一人ひとりのライフスタイルに合ったエンターテイメント体験を創出し、提供しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

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