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Be Part of the Story

E-Commerce Retail Marketing Manager, Consumer Products

応募後で応募 Job ID 979986BR 勤務地-都市 ロンドン, イギリス 勤務地-国 Disney Licensing 掲載日 May 18, 2022

仕事内容:

The E-Commerce Retail Marketing Manager will be responsible for e-commerce performance marketing, digital marketing and general marketing for key UK retail accounts.
This hybrid role will be responsible for all e-commerce retail and performance executions including paid search, display and programmatic marketing as well as managing some traditional marketing (in-store, POS, windows, digital, events) with privileged accounts.
This role requires strong performance marketing, data analysis and digital marketing skills as well as the ability to execute marketing campaigns across more traditional marketing channels.



Responsibilities
  • Conceive, develop and execute performance-led e-commerce marketing initiatives, ensuring all activities are consumer-focused and optimised towards delivering long-term growth, connecting The Walt Disney Company (TWDC) merchandise through e-commerce channels with key consumer groups
  • Ensure franchise-specific marketing exceeds set KPIs at key content moments, as well as part of an all-year-round performance marketing approach
  • Oversee end-to-end UK e-commerce performance marketing tasks, with a specific focus on paid search, display and programmatic
  • Ensure wider digital marketing funnel advertising platforms are utilised where required, including social, affiliates, CRM, YouTube, Google, etc.
  • Drive UK e-commerce performance marketing evolution, transitioning towards a highly connected, performance and insight-led marketing approach with UK e-commerce retailers
  • Ensure all performance marketing and digital marketing undertaken is founded on data and insight, through post-campaign analysis, reporting and ongoing recommendations of future optimisations
  • Ensure best-in-class representation of relevant franchises online, including building and maintaining brand stores, in accordance with a clear and approved brand store strategy
  • Work to ensure a minimum product content standard
  • Agree on ROAS and KPI-driven marketing investment framework and reporting
  • Review and innovate the UK retail e-commerce performance marketing approach in line with the overall unified UK retail strategy, engaging teams and translating it into measurable objectives
  • Actively contribute at e-commerce expos or wider digital forums where relevant
  • Responsible for driving marketing specific retail execution (in-store POS, windows, digital, events, screenings, synergy opportunities) with select accounts, across all The Walt Disney Company (TWDC) franchises
  • Plan and execute long term and fiscal year strategies and be responsible for the marketing management of a series of UK key accounts/retailers
  • Implement the long term regional marketing strategy for the relevant category and accounts in conjunction with commercial, category and franchise marketing teams
  • Manage day-to-day marketing relationships with key accounts and provide commercial teams with support as and when needed across other growth accounts and tactical new business opportunities
  • As required, assign and manage external agencies to support the evolution and implementation of the marketing strategy
  • Where required, pitch, secure and effectively oversee marketing budgets, helping to effectively control allocated budget through secured AOP
  • Work with relevant teams to ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
  • Review key partner and Disney marketing investment practices, driving efficiencies
  • Liaise with Studio, Home Entertainment, Digital, Disney+ and other identified Disney business areas to improve UK marketing initiatives


Skills required
  • Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
  • Organisational and project management skills with the ability to work under pressure on multiple projects whilst maintaining high standards of professionalism
  • Commercial acumen and ability to contextualise digital initiatives in wider organisation strategies and business planning
  • Financial acumen – and ability to understand a P&L and quarterly forecasting process
  • Ability to collaborate across multiple internal and external partners
  • Computer literate including MS Word, Excel and PowerPoint
  • Excellent strategic approach to problem solving and innovation


Disney Licensing について:

Disney Consumer Products and Interactive Media(DCPI)は、The Walt Disney Company(NYSE:DIS)の事業部門です。おもちゃやTシャツ、アプリや本、ゲームなど、100カテゴリーを超える革新的で生活に密着したアイテムやデジタルエクスペリエンスを通して、Disneyのストーリーやキャラクターを現実の世界に送り出しています。DCPIは主に以下の4つの事業ラインで構成されています。グローバル・ライセンシング、Disney Retail、出版・デジタルメディア、およびゲーム・アプリ・ラボ事業です。このセグメントには、アプリやゲームの開発者、ライセンスやリテールの専門家、リテール事業のリーダー(Disney Store)、アーティスト、ストーリーテラー、技術者などが在籍しており、世界レベルのチームを結成しています。想像力を掻き立て、Disneyのマジックを世界中のファミリーやファンの日常に届けています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは The Walt Disney Company Ltd. という事業部門の一つである Disney Licensingでのお仕事です。

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