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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Key Opinion Leader and Brand Partnerships Manager - The Brand Lab

応募 後で応募 求人コード 8ca09f82-c3d3-4e93-b509-7aa5443630e1 勤務地-都市 ムンバイ, マハーラーシュトラ州, インド 勤務地-国 Disney+ Hotstar 掲載日 Feb. 22, 2022

仕事内容:

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. 

THE TEAM

Sitting at the intersection of Content, Creative, Marketing, Innovations and Revenue, ‘Brand Lab’ -
The Content and Innovation Studio at Disney+ Hotstar, helps advertisers engage with the audiences
on our platform through meaningful content, memorable creative solutions and innovations that are
beyond inventory sales.

From creating large scale branded entertainment IPs, short- and long-term Key Opinion Leader
(KOL) content opportunities, associative marketing options to seamless product based innovations,
we offer impactful strategic and tactical solutions to brands by leveraging the strength of Disney+
Hotstar across storytelling, scale, talent and technology.

We are looking for curious, passionate, enthusiastic and resilient curators to help find and partner the
right talent across our spectrum of offerings to realize this vision for the world’s best-known brands
that partner with Disney+ Hotstar for their advertising needs.
 
THE ROLE

You would be one of the driving forces ensuring that Disney+ Hotstar Brand Lab thrives as a content
and creative ideas hub for our roster of advertisers, through the right KOL partnerships, building up to
a strong revenue stream for the platform.

Your key role is to identify, partner the KOL as part of talent requirements in standalone content or
branded entertainment IPs. You will also help build their content for brand usage in order to service
the advertiser / brand’s marketing/communication objective while ensuring appeal for Disney+
Hotstar’s audience.

You should be pragmatic, detail focused and result oriented with experience in Talent Artist relations,
Influencer marketing and Revenue planning on the back of Talent led solutions. You should have an
operational understanding of Influencer economy, Brand and Marketing fundamentals, Content &
Creative planning and Sales, Commercial and legal processes. 

Exposure to digital content fundamentals such as platform CMS and its prerequisites such as
Metadata creation, UI design basics, Data and Analytics to create audience insights, Content
legalities - S&P Codes and Guidelines, QC and Ingestion process, KPI Measurement etc. will be an
added advantage.

YOUR KEY RESPONSIBILITIES

  • Research, identify, evaluate and develop Key Opinion Leader (KOL) opportunities (Popular faces across our shows as well as personalities that encourage strong fandom) based on advertiser requirements and audience trends on Disney+ Hotstar
  • Partner the Sales, Strategy and Brand Measurement team to bring the right kind of KOL partnerships to advertisers on Disney+ Hotstar. Be the spokesperson for Brand Lab (Client facing) to pitch these opportunities and drive closures
  • Develop and own the KOL relationship with Disney+ Hotstar Brand Lab for business development. Be their one Point of Contact. Manage meetings with the KOL and key stakeholders to ensure a win-win relationship
  • Concept development and Commercial planning to build a strong ecosystem for brand interest and execution
  • Ensure smooth day-to-day planning, running, delegation, collaboration, problem solving and delivery on projects (Both Internal and External teams)
  • Understanding of various digital rights associated with video/audio content and their application as well as implication is essential
  • Track the latest KOL content and brand partnerships ecosystem such as shoppable content leveraging KOLs/ Influencers/ Celebrities and further use of technology in Digital, and keep internal teams abreast of possibilities that brands could pursue on D+H

WHAT TO BRING

  • Interest in finding great talent and content fit and content by Celebs/Influencers for their fan base.
  • 10+ years of experience in Talent Artist Relations, influencer management and content curation for brand partnerships.
  • A good network and understanding of Talent management ecosystem.
  • Experience in content production (Social/Advertising) and short format storytelling / development (Narrative grammar, visual language of video etc.) will be a plus.
  • Up-to-date understanding of best offerings in digital content from studios and content creators that brands have partnered with. 

OUR VALUES

  • We are customer obsessed.
  • We are audacious in vision and action.
  • We encourage honesty and open dialogue.
  • We respect everyone and every point of view.
  • We make objective and data-driven decisions.
  • We believe trust and accountability go hand-in-hand.
  • We invest in each other's growth.
  • We bring our A-game and nothing else.
  • We take charge and get it done.

THE PERKS

  • The glory. Almost too much responsibility. 
  • No dress code. Unlimited leave. A fun-life balance. 
  • A ticket on our rocket ship to the moon.
WHO WE ARE AS AN EMPLOYER

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
  
WHO WE ARE AS A COMPANY

We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. 
 
#Non-tech 


Disney+ Hotstar について:

Hotstarは最も成長著しいビデオオンデマンドサービスの1つです。そう、私たちがHotstarです。受賞歴のある欧米の番組や映画、ローカルコンテンツ、スポーツの生中継など、幅広いコンテンツを取り揃え、1億人を超えるアクティブユーザーに愛用されています。私たちの使命は、高度なパーソナライゼーション機能とグローバルなビデオプラットフォームを提供してインターネット・エンターテイメント業界に革新をもたらし、世界中のインターネット・エンターテイメントを凌駕する存在となることです。この使命を果たす方法は2つのみ―大胆になるか、あるいはもっと大胆になるかです。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

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