Manager - Content & Programming

CONTEXT

The talent is expected to select and recommend the best of content for Star International business – both across home and world library - for linear feeds and int’l VOD platforms. The talent must have a deep understanding of consumer preferences and ability to understand what kind of content would appeal most to viewers globally – dramas (scripted and non-scripted), movies, events, etc.

KEY RESPONSIBILITIES

• Work collaboratively with Star India/Star Plus/S.Bharat programming, marketing, technical & ops team to view, evaluate & plan the best of Star library content available for linear and VOD service
• Plan & package the best of Star library content appropriately for best audience response  
• Amend, edit and/or package content according to International requirements and S&P feedback
• Work with partners (Prime Focus Technologies, Arqiva, international production units) to ensure the best of content is available seamlessly to linear and VOD platforms, particularly Sky, without any difficulty & on time
• Monitor and manage English channels (say Star World) with suitable content replacements for non-rights cleared content in Sri Lanka, Bangladesh, etc markets.
• Manage schedules to ensure that all projects are delivered on time and within budget.
• Work alongside team across other functions to grow International business viewership / revenues.

PERFORMANCE MEASURES

• Increase viewer sampling of new content recommended. Grow viewership and slot share by min. 20%.
• Adept partner relationship management leading to seamless content flow.

QUALIFICATION

• Minimum Qualification: MBA or Post Graduate
• Total of about 7-8 years of experience in creative function; very good understanding of consumers and various types of Indian and International content –dramas, movies, events, etc.
• Preferably with television exposure

KNOWLEDGE AND SKILLS

• Strong understanding of consumer behavior and content.
• Leverages relationships & is a capable networker.
• Should be adept at MS- Office tools like Word, Excel and PowerPoint.
• Effective communicator in English and Hindi language 

PERSONAL ATTRIBUTES

• Eye for detail and ability to meet deadlines
• High energy levels and go-getter attitude
• Ability to deal with dynamic and fast paced internal & external environment.

ABOUT STAR INDIA

International Business Division at Star; a Network that promotes the best of content globally through its bouquet of South Asian offerings widely watched by over700 million viewers across the world.