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Be Part of the Story

Manager – Cultural Insights (DGE)

応募後で応募 Job ID 848462BR 勤務地-都市 バーバンク, カリフォルニア州, アメリカ合衆国 勤務地-国 General Entertainment Content 掲載日 Aug. 23, 2021

仕事内容:

Disney General Entertainment Content (DGE) creates award-winning content across the portfolio of television brands and businesses, including ABC Entertainment, ABC News, Disney Branded Television, FX and FX Studios, Freeform, Nat Geo and Hulu Originals. A home to dynamic storytellers and talented creators, DGE develops, produces and programs exceptional content of unparalleled scale and reach, with more than 250 programs a year representing over 4,500 hours of programming across our linear networks and streaming platforms Disney+, Hulu, and Star.

To succeed at making culture-defining content for our audiences everywhere, DGE needs world-class insights on the forces, dynamics, and values shaping cultural trends and tastes — fueled by the DGE Cultural Insights team. Part of the newly formed multidisciplinary Culture, Landscape, and Content Performance Analytics team, the Cultural Insights team’s mission is to help cultural trends impact creative so creative can impact cultural trends.

The Manager – Cultural Insights should be a growth-focused, cultural trends-obsessed person who wants to be an “intrapreneur” alongside the Cultural Insights lead, and help scale this rapidly evolving team. So if you’ve ever wanted to work at a cultural consultancy startup, but also have the reach and impact of one of the most valuable media companies in the world, this is the team you’re looking for.

職責/担当・主要業務:

  • Help continually improve and innovate the Cultural Insights practice, such as its workflows and deliverables
  • Help expand our Cultural Intelligence Ecosystem by identifying, evaluating and trialing a range of intelligence sources – from research consultancies to analytics tools to expert journalists
  • Represent Cultural Insights in meetings with stakeholders of all levels, identify their needs, then create insights deliverables tailored to those needs
  • Lead consumer and cultural insights projects (outsourced or in-house), and handle multiple projects at once across different brands
  • Fulfill ad hoc requests for trend, consumer, and/or DEI insights via combinations of primary, syndicated and desk research
  • Build strong partnerships and processes for frequent collaboration with DEI teams and other Insights teams across The Walt Disney Company
  • Generate clear and engaging deliverables about current and future trends (at large or within specific communities) in order to keep DGE’s creatives and executives informed about their diverse audiences and the worlds they live in
  • Present to a range of decision makers in a variety of formats, including interactive workshops, conference presentations, in-depth studies, and more
  • Manage junior associates and/or interns on projects

必須要件:

  • Minimum 4 years of research experience for a consumer-facing brand, cultural trends consultancy, ad agency, research supplier, media or entertainment company
  • Experience with identifying and defining emerging trends or cultural shifts
  • Experience with executing or overseeing a variety of qual and quant research methods (including but not limited to surveys, ethnographies, focus groups, social listening, semiotics), distilling results, and producing crisp analyses
  • Able to turn consumer insights from “they said…” into actionable findings that move the business forward
  • A deep passion for culture and content, and how content trends connect to broader trends (e.g. could spend hours discussing what broader trends in romance/relationships explain why K-dramas are so hot right now)
  • Enthusiasm and curiosity for solving problems and answering challenging questions, while maintaining superior attention to detail and accuracy
  • Able to be flexible, adapting to changing priorities and able to juggle multiple projects at once
  • Comfortable meeting with and presenting to Senior Executives
  • Excels at building trust and buy-in with others
  • A self-starter and comfortable managing up; able to own projects and execute them at a high level
  • Collaborative and inclusive
  • Strong communication (verbal, written, listening) and presentation skills
  • Exceptional organization and project management skills
  • Occasional travel for research and conferences (TBD)

望ましい経験/スキル:

  • Experience in consumer foresight, trend forecasting, brand strategy, strategic planning, Diversity & Inclusion (D&I/DEI) work, and/or in the entertainment industry a plus
  • Experience designing and executing studies across multiple cultures, countries and/or languages a plus
  • Experience with querying in Boolean and/or social listening tools such as Netbase, Talkwalker, Sysomos, or equivalent/related a plus
  • Data visualization skills a plus

望ましい学歴

  • Bachelor’s Degree or equivalent work experience

General Entertainment Content について:

General Entertainment Content グループは、当社のストリーミングプラットフォームおよびケーブル/放送ネットワーク向けに独自のエンターテインメントやニュースコンテンツを制作します。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは ABC Cable Networks Group, のポジションであり、 General Entertainment Contentという事業区分に含まれます。

ABC Cable Networks Group は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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