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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Digital Marketing Production, Landing Pages

応募後で応募 Job ID 7118655820220403 勤務地-都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 勤務地-国 Disney Streaming 掲載日 2022/11/01 柔軟な働き方の種類 オンサイト

- この職務はオンサイトで、従業員は会社の指定した場所で継続的に勤務します。

仕事内容:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within The Walt Disney Company’s Disney Media & Entertainment Distribution (DMED) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming’s core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+, Disney+, and Star+ streaming services.

Disney Streaming’s Growth Marketing team drives subscriber growth and engagement for Disney+, Star+, and ESPN+. Within Growth Marketing the Landing Page Optimization and SEO team is responsible for the production and optimization of hundreds of landing pages in the US, Canada, EMEA, LATAM, and APAC. The team also manages SEO optimization across our landing pages.

Disney Streaming is seeking a Manager, Digital Marketing Production, Landing Pages to oversee Web landing page production and performance for Disney+ and Star+ globally.

In this role you will be responsible for briefing, producing, and optimizing new and existing Disney+ and Star+ homepages and marketing landing pages in the US, Canada, EMEA, LATAM, and APAC. The Manager, Digital Marketing Production, Landing Pages will deliver landing pages that inform and delight prospective and former subscribers and drive acquisition. Success will require close partnership with a wide-range of stakeholders and cross-functional partners to manage a high volume workflow and the continuous improvement of subscriber acquisition performance metrics.

The ideal candidate for this role has experience producing content for a large complex organization with a broad set
of stakeholders. Strong organizational, prioritization, and communication skills are essential. A critical function of this role will be to continuously optimize landing pages by leveraging user experience research, competitive analysis, and
data and analytics to derive insights for developing A/B testing hypotheses.

Responsibilities

  • Manage a team of Marketing Associates and Coordinators who are responsible for landing page production
  • and optimization for Disney+ and Star+
  • Track and optimize performance against team KPIs
  • Oversee production of new landing pages and manage regular editorial updates in our proprietary content
  • management system (CMS)
  • Implement A/B tests in our proprietary experimentation platform
  • Ensure our processes, workflows, and communications are optimized for efficiency and effectiveness
  • Collaborate with our Product Marketing and Marketing Design teams to identify, define, and build new
  • marketing landing pages
  • Build and maintain strong relationships with partner teams including Paid Media, Product Marketing,
  • Marketing Design, Analytics, AdOps, Product Management, Engineering, Localization, QA, and Legal
  • Build and maintain strong relationship with our regional, brand, franchise, and Bundle marketing teams
  • Contribute new ideas to our landing page and sign up funnel A/B testing programs
  • Contribute new feature and enhancement suggestions to our CMS and experimentation platform
     

Basic Qualifications

  • Bachelor’s degree or to 6+ years’' relevant professional experience
  • 2+ years of digital marketing, A/B testing, web analytics, and reporting experience
  • Experience with enterprise-scale content management and experimentation platforms
  • Experience supporting globally distributed stakeholders
  • Experience managing a distributed team
  • Ability to thrive under pressure in a fast-paced work environment
  • Proficient in agile methodologies and working knowledge of Jira/Confluence
  • Attention to detail, with an ability to identify risks and issues and quickly implement solutions
  • Strong communication and presentation skills
  • Self-motivated, with a drive to exceed expectations

Preferred Qualifications

  • Experience working on a subscription-based business
  • Experience with marketing SVOD services and content
     

Required Education

  • BA/BS degree or equivalent practical experience

The hiring range for this position in New York is $117,342 to $157,410 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered



Disney Streaming について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは Disney Streaming Services LLC という事業部門の一つである Disney Streamingでのお仕事です。

Disney Streaming Services LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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  • マーケティング&デジタルメディア, ニューヨーク, ニューヨーク州, アメリカ合衆国削除