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Be Part of the Story

Manager, Influencer Marketing (Contract)

応募後で応募 Job ID 10024469 勤務地-都市 シンガポール, シンガポール 勤務地-国 Disney Media & Entertainment Distribution 掲載日 2022/09/26 柔軟な働き方の種類 ハイブリッド

- この職務はハイブリッドで、従業員は勤務時間の一部を会社の指定した場所で勤務し、残りの時間をリモートで勤務します。

仕事内容:

This role will be responsible for leading the Influencer Marketing for Disney+ and Studios Entertainment across South East Asia markets: Singapore, Malaysia, Thailand and Philippines.

Responsibilities:

  • Influencer Marketing Lead for Disney+ and Studios Entertainment in South East Asia.
  • Manage the influencer marketing team across the region
  • Develop the influencer marketing strategy Disney+ South East Asia
  • Source and manage influencer agencies and partners in markets to deliver influencer marketing campaigns
  • Manage the influencer marketing budgets, ensure all campaign spending is tracked effectively and all influencer invoices are reconciled quickly
  • Build great relationships with the brand marketing team to ensure all influencer marketing executions are aligned to the brand campaign idea, the campaign objectives and you deliver optimal impact for the budget
  • Develop new processes with the Regional PR team to ensure any overlap between paid and earned influencers is managed effectively and we deliver a consistent message to our influencer partners
  • Develop a new influencer marketing reporting framework, sourcing new tools to enable automation and achieve greater accuracy and efficiency
  • Scale the always on influencer affiliate programme, tweaking the strategy to deliver more effective business results.
  • Drive innovation to deliver influencer marketing campaigns that have real brand and business impact
  • Present key strategies and success to leadership across the business
  • Work with the in-market influencer teams to build our own influencer database. Identify and maintain constructive and sustainable relationships with the influencer community
  • Ensure the team deliver clear direction and inspirational influencer activation creative briefs to agency partners
  • Oversee all campaign execution is delivered to high standard expected from The Walt Disney Company and all team members and partners follow the brand guidelines explicitly
  • Pre-empt any potential risks ahead of time, regularly troubleshoot, manage any issues quickly and keep all relevant senior team members in the loop at all times.
  • Build strong relationships with the global social team, liaise with them for asset sourcing and approvals for influencer campaigns
  • Work with the SEA legal team to ensure all contracts are completed, agency partnership and all campaigns are compliant
  • Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business
  • Consistent and strong collaboration which elevates the work of cross-functional and cross lines of business teams

Basic Qualifications:

  • Minimum of 10 years of experience in PR, Social or influencer marketing in house or at digital/ social agencies
  • Experience in the OTT space, Livestreams & Social-commerce is good to have.
  • Prior experience of working with FB, IG, TW, TT, YT, LINE would be a value add
  • Well-versed in conducting influencer marketing campaigns and supervising end-to-end execution
  • Prior production and Livestream experience will be a value add
  • Should be fluent in written and spoken English
  • Social Native who is embedded into regional culture
  • Creative individual who is passionate about the Disney+ brands
  • A personal interest in Korean Drama or Japanese Anime would be of interest
  • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
  • Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
  • Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc
  • Excellent organizational and communication skills, quick to learn, flexible and innovative
  • Proficient in managing multiple projects simultaneously and prioritize as per business needs

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We are taking a responsible approach to creating environments that allow us to do what we do best – entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for all newly hired employees in Singapore.

#LI-DNI



Disney Media & Entertainment Distribution について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは The Walt Disney Company (Southeast Asia) という事業部門の一つである Disney Media & Entertainment Distributionでのお仕事です。

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