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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Performance Marketing Strategy, APAC, Disney+

応募後で応募 Job ID 882042BR 勤務地-都市 日本 勤務地-国 Disney Media & Entertainment Distribution 掲載日 May 09, 2022

仕事内容:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the general entertainment international offerings Star and Star+. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.
The Growth Marketing team is tasked with driving new subscriber growth for Disney Streaming. The team is responsible for the planning, execution and optimization of user acquisition, partner marketing and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape, managing global partner relationships and understands the intricacies and unique attributes of every step in the marketing funnel.

職責/担当・主要業務:

Manager, Performance Marketing Strategy, APAC serves as a liaison between regional teams and the centralized global teams to co-create cohesive and profitable marketing strategies, develop processes that streamline operations and promote marketing at scale, and to continuously monitor and optimize performance to maximize subscriber growth. The position involves a variety of tasks, including contributing to the marketing strategy and media plans, monitoring competitive trends, analyzing KPIs, and collaborating cross-functionally with all tactical and operational teams (e.g. channel teams, finance, legal, product, etc.) to ensure that marketing plans and international strategic initiatives are executed effectively and consistently across the regions.
  • Manage the relationship with the regional marketing team and work closely on developing the marketing strategy, resolving any issues, and coordinating execution between performance marketing and awareness, earned media
  • Analyze marketing and subscriber performance to uncover insights, identify new opportunities and generate innovative ideas for value creation
  • Ensure optimal contribution from every team towards the region’s business objectives, and that marketing campaigns leverage best in class tactics and the full capabilities of our ad and tech stacks
  • Evaluate market trends and compile detailed competitor analysis (marketing tactics, offers, positioning, pricing, etc.) and creative audits (marketing campaigns, landing pages, etc) to inform strategy and testing
  • Identify any inefficiencies or bottlenecks in workflows and collaborate with operating teams on further streamlining creative development, localization and deployment
  • Partner with the central and regional teams to codify, share and scale insights globally
  • Coordinate regional review sessions, surveys, and cross functional updates to ensure continued distribution of information, global learnings, and regional feedback.
  • Create and maintain regional presentations, GTM playbooks, and reporting & agenda for weekly updates
  • Cross departmental management of GTM timelines and workstreams to ensure launch success of regions or new products.

必須要件:

  • 5+ years of hands-on performance marketing experience in a fast-paced environment
  • Bilingual - Fluent in English and Japanese
  • International experience, preferably in subscription marketing or ecommerce
  • Experience working with marketing technology, ad operations and creative teams
  • Good understanding of the different areas of marketing (e.g. market research, digital media planning, testing, performance analysis, etc)
  • Strategic mindset and proven ability to identify opportunities that drive high return
  • Strong quantitative skills and proficiency with data analysis tools
  • Must be extremely well organized, proactive and detail oriented
  • Demonstrated ability to multitask, prioritize and manage complex projects under pressure
  • Excellent communication & presentation skills


Disney Media & Entertainment Distribution について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは Direct-to-Consumer and International という事業部門の一つである Disney Media & Entertainment Distributionでのお仕事です。

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