Marketing Manager, Disney Licensing EMEA - 12mos FTC

仕事内容:

職責／担当・主要業務:

• In conjunction with the Senior Marketing Manager, implement the long-term marketing strategy for the Hardlines category and associated licensees in conjunction with category and franchise strategy teams
• Manage day to day marketing relationship with key licensee marketing teams and provide category teams with support as and when needed across other growth licensees
• Leverage macro and micro trends along with audience, category and retailer insights to shape more effective marketing campaigns for CPGP, with maximum ROI
• Ensure all Signature Marketing campaigns in-scope are strategically aligned with the Hardlines category and licensee strategies (feeding in knowledge and expertise to the Brand Marketing team)
• Support Senior Marketing Manager and category team to pitch and secure new licensees that enhance the category growth in a substantial manner maximising the ‘white space’ opportunities
• Collaborate and develop strong relationships with local country CPGP teams, providing information and regular marketing strategy and licensee updates as well as understanding and satisfying local market needs and differences
• Work appropriately with the other managers within the regional marketing team to ensure Licensees are best championed across CPGP Marketing Campaigns
• Help effectively control allocated marketing budget secured through AOP
• Share best practice and campaign analysis across regional, local and global teams

必須要件:

• Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
• Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
• Financial acumen – an ability to understand a P&L and quarterly forecasting process
• Ability to understand and work within the legal guidelines provided by the legal department
• An ability to be agile in order to capitalise on the moment and identify new opportunities and target new accounts
• Resilient and nimble in an ever changing landscape
• Computer literate including MS Word, Excel, PowerPoint and Keynote
• Fluent English, essential; other European languages, beneficial
• A good eye for creative and digital, social and brick and mortar marketing
• Excellent strategic approach to problem solving and innovation
• Exceptional planning and organisation skills
• Strong influencing skills with the ability to achieve buy-in at all levels
• Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC
• Cultural sensitivity and an understanding of local markets across EMEA

その他:

• Flexibility for frequent UK, European or international travel may be required
• Contribution to ad-hoc projects as the business requires
• Flexible hours may be required to meet business needs