Marketing Strategy Associate-Lucasfilm

About the Role & Team

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

As a Marketing Strategy Associate with the DCP Marketing Team, you will help develop the go-to-market strategies and execution of communication plans for the Lucasfilm brand. You'll partner with internal Cast Members and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing input, building, shaping, and guiding integrated communication plans, and monitoring and analyzing campaign performance as part of a dynamic marketing team.

You will report to the VP- Franchise Development

This is a Full-Time role

What You Will Do

• Achieve annual results by working with management to develop and support marketing programs that incorporate strategy, critical thinking, analytics, and innovation

• Support brand growth through communication planning, channel strategies, and brand management

• Help develop integrated marketing and sales communication by working with cross-functional teams

• Analyze data to identify marketing strategies, conclusions and business opportunities

• Maintain a high-level understanding of marketing trends in the consumer products space

• Use consumer insights and research to provide relevant input to partners across the entire marketing organization

• Support marketing activities, in partnership with sales, in-house creative agency, public relations, promotions, broadcast, media, and digital teams, to achieve seamless execution of marketing communication plans

• Provide overall creative feedback on marketing tactics and programs

• Develop and deliver presentations for partners and senior management

• Share updates with leadership to ensure all programs and plans have buy-offs by leaders and partners

Required Qualifications & Skills

• 1+ years of consumer marketing experience in branding, category licensing, franchise, or other related field

• Media planning and social media skills

• Experience framing up a verbal or written POV to influence leaders, partners, and peers

• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets

• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment.

• Demonstrated analytical skills to analyze the performance of marketing tactics and business results

• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible

• Experience using Keynote, Photoshop, PowerPoint, Word, and Excel

Preferred Qualifications

• Preferred experience in Marketing Strategy, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management

• Strong knowledge of the Star Wars franchise

Education

• Bachelor's Degree in Marketing, Business, Communications or equivalent experience

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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The base salary for this position in Glendale, CA is $70,000- $93,800. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.