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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Marketing Supervisor -Fixed Term Contract

応募後で応募 Job ID 871500BR 勤務地-都市 ロンドン, イングランド, イギリス 勤務地-国 Parks, Experiences and Products 掲載日 Oct. 26, 2021

仕事内容:

Disney is looking for a motivated individual to join our Consumer Products Marketing team as Marketing Supervisor for an 8-9 months fixed term contract.

The Marketing Supervisor will support the Senior Marketing Manager to plan and execute long term and fiscal year marketing strategies for the hardlines, FMCG and home categories, to support the category team on maximising the commercial opportunities with key licensees.

Using key trends and consumer insights, they will support the Senior Marketing Manager to develop and drive succinct strategies and campaigns within CPGP, whilst being agile to capitalise on the moment and support category team on new opportunities and key licensees.
They will also work closely with the franchise marketing team to ensure integration of hardlines, FMCG and home categories within the cross-category franchise campaigns and ensure that they can be maximised at retail.
The role will support in developing and leading category specific initiatives and campaigns to further drive category growth.

職責/担当・主要業務:

  • Support the Senior Marketing Manager to plan and execute the long term marketing strategy for the relevant category and/or licensees in conjunction with category and franchise teams,
  • Provide category teams with support, as and when needed, across key licensees, other growth licensees, and new business opportunities – this includes building direct relationships with some key hardlines licensees, as directed,
  • Make sure category teams are aware of the latest franchise marketing calendar and campaigns and make sure their respective categories are well represented,
  • Help support the franchise marketing team on product nominations for each campaign, working closely with category teams,
  • Ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies and operate within compliance and legal parameters,
  • Leverage macro and micro trends along with audience, category, and retailer insights to shape more effective category specific marketing campaigns for CPGP, with maximum return on investment (ROI),
  • Support category team with tools to pitch and secure licensee inclusion within key marketing campaigns, that enhance the category growth in a substantial manner,
  • Collaborate and develop strong relationships with local country CPGP teams, providing information and regular strategy and campaign updates as well as understanding and satisfying local market needs and differences,
  • Work with broader CPGP marketing teams to ensure point of differentiation for key licensees across their individual campaigns,
  • Help the Senior Marketing Manager to control allocated marketing budget as secured through the AOP. Make sure that all marketing activity comes within budget and as directed,
  • Support the Senior Marketing Manager to work with the integrated TWDC marketing community, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible,
  • Provide internal teams and agency creative teams clear direction and briefs, and manage feedback and approval process within brand guidelines,
  • Share best practice and campaign analysis across regional and local teams.

必須要件:

  • Experience within consumer products commercialisation and/or retail, specifically in hardlines marketing,
  • Operating within a similar environment with regional/EMEA experience,
  • A strong understanding of digital/social marketing and experience working with influencers,
  • Experience planning, executing and evaluating innovative marketing campaigns,
  • Degree level education in a related field or equivalent work experience,
  • Proven experience of building effective relationships, championing change and collaboration across departments to achieve financial targets and joint goals,
  • Skilled in clearly communicating briefs to internal and external stakeholders and operating within brand guidelines,
  • Adept in analysing data and consumer insights in order to construct practical conclusions and implement recommendations to achieve business targets,
  • Financial acumen - experience working with budgets and organising costs,
  • An ability to be agile in order to capitalise on the moment and identify new opportunities and target partners,
  • Resilient and nimble in an ever changing landscape,
  • Computer literate including MS Word, Excel, PowerPoint and Keynote,
  • Fluent English, essential; other European languages, beneficial,
  • A good eye for creative and digital, social and brick and mortar marketing,
  • Excellent strategic approach to problem solving and innovation,
  • Exceptional planning and organisation skills,
  • Strong influencing skills with the ability to achieve buy-in at all levels.

Parks, Experiences and Products について:

Parks, Experiences and Products部門は、テーマパークやリゾートをはじめ、クルーズやバケーションなどの体験、トイやアパレル、書籍、ゲームなどのあらゆる商品を通じて、ディズニーのストーリーやキャラクター、フランチャイズに生命を吹き込むビジネスとしてグローバルに展開されています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは The Walt Disney Company Ltd., のポジションであり、 Parks, Experiences and Productsという事業区分に含まれます。

The Walt Disney Company Ltd. は、機会均等雇用主です。応募者は、年齢、人種、肌の色、宗教または信条、性別、国籍、民族性または出身国、性的指向、性転換、配偶者/性的少数者や事実婚パートナーシップの有無、障害、妊娠、または出産に関わらず、雇用の検討対象となります。ディズニーは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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