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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Paid Media Manager

応募後で応募 Job ID 10005578 勤務地-都市 ソウル特別市, 大韓民国 勤務地-国 Disney Streaming 掲載日 Jul. 11, 2022 柔軟な働き方の種類 ハイブリッド

- この職務はハイブリッドで、従業員は勤務時間の一部を会社の指定した場所で勤務し、残りの時間をリモートで勤務します。

仕事内容:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the upcoming Disney SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:

  • Oversee and manage a team in the development and implementation of cross-channel media strategies to drive global subscriber acquisition, conversion & efficiency
  • Develop and implement digital media strategies to drive global subscriber acquisition, conversion & efficiency
  • Supervise the management of robust portfolio within existing digital channels (paid social, display, native, video, audio, etc.), while exploring growth of new channels
  • Execute, manage, and optimize cross-channel digital media campaigns to meet or exceed strict direct response goals (Channels include paid social, programmatic display & video)
  • Optimize budget across channels to deliver positive return on marketing spend
  • Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
  • Expertise on campaign & bid management
  • Develop bidding strategy and rule development for efficient spending and optimization
  • Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
  • Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
  • Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success

Basic Qualifications:

  • 5+ years cross-channel paid media and ad operations experience
  • English & Korean language proficiency
  • Deep knowledge of & mastery of social & programmatic platforms (Facebook, Naver, Kakao, Twitter, YouTube, DV360, Verizon Media)
  • Global and international media planning/buying experience
  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
  • Must have experience with direct response campaigns
  • Highly skilled in all Microsoft Office Products especially Excel
  • Experience with mobile app tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
  • Experience with third-party ad verification partners preferred: Integral Ad Science, Doubleverify, etc.
  • Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Sense of humor and desire to have fun!


Disney Streaming について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは Disney Streaming Services LLC という事業部門の一つである Disney Streamingでのお仕事です。

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  • マーケティング&デジタルメディア, ソウル特別市, ソウル特別市, 大韓民国削除