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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Paid Media Testing Associate

応募後で応募 Job ID 863312BR 勤務地-都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 勤務地-国 Disney Streaming 掲載日 Oct. 14, 2021


Location: NYC (but remote until TBD)

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the Disney+ SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The paid media testing pod sits at the intersection of marketing planning, creative strategy, media buying, and media measurement and is responsible for developing testing plans that deliver on growth goals. The ideal candidate has experience running paid media experiments (A/B tests, conversion lift tests, geo experiments, etc) and demonstrates familiarity with digital media buying, an analytical mindset, a proven record of cross-team collaboration, and a passion for experimentation.


  • Partner with multiple stakeholders across the marketing organization to develop testing roadmaps that maximize business impact
  • Collaborate with the marketing analytics and paid media teams to develop, execute, and measure experiments across a variety of digital media channels
  • Distill test results into actionable recommendations, and monitor the scaling of successful test strategies
  • Socialize learnings across the organization in a clear and concise manner
  • Analyze current media performance to identify new areas of opportunity for testing
  • Assist with developing media testing playbooks / reference materials and educating teams on experimentation best practices
  • Work with media vendors to understand the shifting media targeting and measurement landscape


  • 2+ years experience in a media planning/buying, media analytics, or a related role
  • Experience with performance marketing campaigns. Entertainment or direct to consumer (DTC) experience is preferred
  • Global marketing experience is preferred
  • Understanding of paid media optimization levers, including creative, audience, bidding strategies, account structure, etc.
  • Experience with A/B tests, conversion lift tests, geo experiments
  • Basic understanding of hypothesis testing and related statistical concepts
  • Familiarity with various media measurement methodologies (multi-touch attribution, media mix modeling, last touch, etc).
  • Excellent written and spoken communication skills
  • Exceptional Excel skills
  • Spanish language fluency a plus
  • Sense of humor and desire to have fun!

Disney Streaming について:

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは Disney Streaming Services LLC, のポジションであり、 Disney Streamingという事業区分に含まれます。

Disney Streaming Services LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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  • マーケティング&プロモーション, ニューヨーク, ニューヨーク州, アメリカ合衆国削除