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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Performance Marketing Operations Associate

応募後で応募 Job ID 854718BR 勤務地-都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 勤務地-国 Disney Streaming 掲載日 Oct. 14, 2021

仕事内容:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the upcoming general entertainment international offering Star. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth for Disney Streaming globally. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media and adtech landscape. This role sits on the Global Performance Marketing Operations team’s focus is to provide strategies, processes, and technologies that will enable Disney+ and ESPN+ performance marketing to scale globally with consistency and excellence. The team provides both tactical and strategic support across a variety of functions including adtech, data and audience strategy, analytics and core operations to drive more efficient and effective customer acquisition efforts across the globe.

The Associate leads the Performance Marketing team’s approach to leveraging audience data, technology and media platforms to drive growth and engagement of Disney Streaming products. This role will be responsible for liaising with global teams to prepare for market launches as well as continue supporting them post-launch for audience activations. Initially this role will be dedicated to the upcoming launches in APAC, but will later also support global teams across EMEA and LATAM.

職責/担当・主要業務:

  • Prioritize and operationalize data sharing initiatives globally, but initially dedicated to supporting upcoming launches in APAC
  • Support pre-launch requirements gathering related to audience activation and be the point of contact for audience requests with global teams
  • Manage the audience development process with data onboarding and identity partners
  • Support the development of Disney Streaming’s audience strategy, roadmap, and capabilities, including the global rollout of portfolio of products
  • Project manage and provide updates on critical audience initiatives and new market launches
  • Identify and escalate marketing and data requirements that require privacy and legal review
  • Work cross-functionally with lifecycle operations, acquisition marketing, product, adops, and data teams

必須要件:

  • Minimum of 2-3 years experience at a brand or agency
  • Background in Marketing and Advertising Technologies and their applications to scale performance marketing organizations
  • Experience working across marketing channels
  • Experience working with media platforms, onboarding partners, and/or DMPs
  • Demonstrated background for delivering business efficiencies specifically in assisting performance marketing teams
  • Ability to determine resource needs and recommend solutions

Disney Streaming について:

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは Disney Streaming Services LLC, のポジションであり、 Disney Streamingという事業区分に含まれます。

Disney Streaming Services LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

応募 後で応募

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  • マーケティング&プロモーション, ニューヨーク, ニューヨーク州, アメリカ合衆国削除