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The Walt Disney Company: Be Part of the Story

Be Part of the Story

(Post MBA) Associate, Brand Strategy & Analytics

応募後で応募 Job ID 10015486 勤務地-都市 バーバンク, カリフォルニア州, アメリカ合衆国 勤務地-国 The Walt Disney Company (Corporate) 掲載日 2022/09/22 柔軟な働き方の種類 ハイブリッド

- この職務はハイブリッドで、従業員は勤務時間の一部を会社の指定した場所で勤務し、残りの時間をリモートで勤務します。

仕事内容:

The Enterprise Brand Strategy & Analytics team within the Brand Management Department leads efforts to help maximize the potential of our brands and franchises globally. The team provides both thought leadership and insights and analytics on consumer sentiment, needs and behaviors in entertainment across the world.

We work with our business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and articulate and measure the brand and franchise strength. We also support efforts to tell stories and provide experiences that reflect the diverse world around us.

Support the Enterprise Brand Strategy team in key ongoing company priorities by developing strategic insights and actionability for the business based on brand and franchise strategy. Support the delivery of flagship market research studies and ad hoc projects that help to measure the strength of our brands and provide prioritization and direction in support of or helping to identify company priorities.  This work will be both strategic and quantitative in nature, with emphasis on developing actionable recommendations that can be tracked

Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:

  • Provide thought leadership on growing and managing strong brands and franchises, increasing market share with specific consumer segments, measuring fanship, and managing corporate reputation 
  • Lead global consumer insights flagship studies: Consumer Spend Study, Brand Equity Study and Character Strength Research
  • Support content creators with insights to inform reimagining of existing franchises and development of new franchises
  • Develop brand and franchise growth strategies for specific markets and consumer segments
  • Size potential for new business opportunities
  • Support Sr Leadership on priority brand management and growth initiatives

Responsibilities of the Role:

  • Lead workstreams within larger projects or lead smaller projects
  • Engage in ad hoc projects or inquiries (such as brand strength trajectory in a given market): leading analysis, developing stories through data and leading pillars within the projects (if not sometimes the projects themselves)
  • Conduct complex enterprise-wide analysis (including advanced statistics analytics, and key performance indicator modeling) that identify opportunities/issues to make actionable recommendations
  • Provide strategy support on projects such as developing hypotheses, developing and measuring success criteria
  • Develop strategy and story-driven business decks based on data and insights
  • Present findings and work with partners across the enterprise to answer important business questions

  • Example Projects

  • Develop analysis, strategy and story for flagship insights studies including responsibility for specific ad hoc business unit follow-up and requests
  • Lead workstreams that support delivery of Brand Growth Plans for specific international markets and track performance 
  • Engage in thought leadership projects such as articulating the preschool opportunity and actions
  • Develop ad hoc complex analysis around core business questions such as: What products drive the Disney brand? Who are TWDC fans? What is the size of the preschool entertainment market?
  • Articulate strength of various TWDC IP, including what elements are problematic or lack inclusivity 

Qualifications:

  • 4 or more years experience in a strategy, statistics, finance, management consulting or market research (with an emphasis on quant)
  • BA/BS MBA or equivalent (degree or work experience)

  • Industry-relevant experience, as defined by one or more of the following:
    • Strategic or Management Consulting at a top-tier management consulting firm
    • Strategy and Business Development within a media, technology or consumer packaged goods company
    • Brand management or marketing in consumer focused company (not B2B)
    • Franchise management 
    • Finance (Investment banking, CFPA, etc.)
    • Market research (agency or client side)
    • Exceptional analytical skills
    • Ability to draw business insights from data and interpret real world application
    • Excellent project management skills and ability to execute quality work with tight deadlines
    • Ability to prioritize
    • Ability to manage several projects simultaneously
    • Solid verbal and written communication and presentation skills
    • Proficient in database analysis (SPSS, Excel)
    • Proficient in slide creation (PowerPoint/Keynote)
    • Ability to work in a team environment as well as independently
    • Maturity and enthusiasm



The Walt Disney Company (Corporate) について:

The Walt Disney Companyでは強力なブランドが集結し、最も革新的で、広範囲にわたる影響力と尊敬される企業をグローバルで構築しています。記憶に残るエンターテインメントと体験の裏では、才能ある人材で構成された多種多様なビジネスサポートチームが、ディズニーの比類なきストーリーに生命を吹き込むために尽力しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは TWDC Enterprises 18 Corp. という事業部門の一つである The Walt Disney Company (Corporate)でのお仕事です。

TWDC Enterprises 18 Corp. は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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  • マーケティング&デジタルメディア, バーバンク, カリフォルニア州, アメリカ合衆国削除