DISNEYのPublic Relations Assistant Manager, CPGP Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Public Relations Assistant Manager, CPGP

応募後で応募 Job ID 959499BR 勤務地-都市 オーランド, フロリダ州, アメリカ合衆国 / Lake Buena Vista, フロリダ州, アメリカ合衆国 勤務地-国 Disney Parks, Experiences and Products 掲載日 Jun. 26, 2022 柔軟な働き方の種類 ハイブリッド

- この職務はハイブリッドで、従業員は勤務時間の一部を会社の指定した場所で勤務し、残りの時間をリモートで勤務します。


Consumer Products, Games and Publishing (CPGP) is the division of Disney Parks, Experiences and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

The Assistant Manager will be responsible for helping to deliver strategic public relations campaigns for the Disney Classics and Media Franchises that will drive the consumer products business globally with a focus on North America. The person in this role will act as one of the main consumer products (CP) communications contacts and ensure PR is represented in all relevant forums.

The Assistant Manager will work with their leader and key stakeholders to develop cross-category plans to drive awareness of Disney Classics and Media products – inclusive of toys, apparel, accessories, games, publishing, interactive experiences and more – 365 days a year, with additional support for tentpole theatrical, television and digital releases and during key times for retail (e.g., back to school, holiday, etc.). In addition, this role will work closely with the global, B2B, Retail, Licensing, Publishing and Games teams to ensure an effective, two-way flow of information and sharing of resources.

The Assistant Manager will also be responsible for building and maintaining relationships with media central to the specified Franchises, including but not limited to, consumer, lifestyle and tech outlets, in addition to key fan sites and social influencers.



Campaign Development and Delivery
  • Share ideas and support the buildout of strategic PR plans that deliver on business goals and help drive buzz and coverage of priority programs and products, including licensed consumer goods, games, publishing and interactive experiences
  • Support strategic PR activities, such as press events, trade shows, media tours, influencer programs, new product launches and events
  • Monitor brand landscape for potential issues and work closely with leaders and public affairs team to develop crisis communication plans, draft statements, etc.
  • Draft press releases and ensure the appropriate distribution in collaboration with PR Managers and above
  • Collect learnings on key campaigns and ensure notes are shared out with the team
  • Support the coordination of activities of third-party agencies as necessary, challenging them to deliver the best results
  • Support other Franchise campaigns as needed
  • Have a finger on the pulse of the PR industry and media landscape and be able to identify strategic PR & event opportunities
  • Maintain existing and actively pursue contacts with key media and constantly seek out new opportunities to grow network
  • Engage with media contacts across trade, business and consumer facing publications in collaboration with your leaders
  • Develop media strategies, providing meticulous details on product descriptions for trend stories
  • Help define media strategy around specific campaigns and initiatives to deliver the best possible results
  • Ensure seasonal campaigns tap into the media agenda effectively to maximize impact

Relationship Management
  • Act as one of the main CP communications contacts for specified Franchises for global counterparts and other divisions of CPGP, providing counsel to internal Franchise and marketing teams
  • Build relationships with Franchise teams and proactively share plans/results to maximize impact
  • Lead and/or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities
  • Manage ongoing communications with licensee and retail PR teams and review/route all press releases and materials for approval in collaboration with PR Manager
  • Develop relationships with and ensure the appropriate flow of information between different channels in the business (including content partners, marketing and retail)
  • Maintain regular dialogue with marketing teams to align on activity and ensure cross-collaboration when and where appropriate
  • Work closely with PR Manager to ensure priorities, deadlines and expectations are met
  • Understand how to prioritize tasks and activities in a deadline driven environment
  • Ensure quality control of all media materials
  • Manage press and social tracking and reporting


  • Minimum three to five years of Communications or Public Relations experience with a Fortune 500 company or public relations agency; retail or consumer products experience preferred
  • Able to embrace a fast moving, action-oriented environment with a “can do” and positive attitude
  • Experience with problem solving and coming up with creative solutions
  • Acts as a Brand Ambassador and embodies the Disney culture and values in all aspects of his/her work
  • Able to develop strong, trusting relationships with team members and external partners
  • Approaches work with a high degree of professionalism and commitment
  • Exhibits strong communication skills and an ability to work with others who may have diverse communication and work styles
  • Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment


  • Bachelor's degree in communications, journalism or marketing (an emphasis in public relations preferred), or equivalent professional experience

Disney Parks, Experiences and Products について:

Disney Parks, Experiences and Products部門は、テーマパークやリゾートをはじめ、クルーズやバケーションなどの体験、トイやアパレル、書籍、ゲームなどのあらゆる商品を通じて、ディズニーのストーリーやキャラクター、フランチャイズに生命を吹き込むビジネスとしてグローバルに展開されています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは Disney Consumer Products and Interactive Media, Inc. という事業部門の一つである Disney Parks, Experiences and Productsでのお仕事です。

Disney Consumer Products and Interactive Media, Inc. は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。





  • 広報, オーランド, フロリダ州, アメリカ合衆国削除
  • 広報, Lake Buena Vista, フロリダ州, アメリカ合衆国削除