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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Data Analyst

応募後で応募 Job ID 848836BR 勤務地-都市 メルボルン, ビクトリア州, オーストラリア 勤務地-国 Disney Media & Entertainment Distribution 掲載日 Dec. 14, 2021

仕事内容:

This is an exciting opportunity to join the Disney+ AUNZ team, in a role responsible for contributing to ongoing subscriber growth and retention through measurement, analysis and insight generation, with a particular focus on marketing performance.

This role partners with local strategy, insights, marketing, content and finance teams, and collaborates with colleagues within a regional and global analytics structure, to improve business results through statistical rigor, data analysis and reporting, and fast-paced execution, with an emphasis on the timely, clear communication of results, insights and actionable recommendations.

Based in Melbourne, this role will play a critical role in supporting awareness and acquisition media channels including Paid Search, Display, Social, Video, Audio and Affiliate. This role analyzes complex data from both internal and external sources to help identify opportunities, inform media buying, optimize conversion funnels and ensure media dollars are optimally invested.

The successful candidate will demonstrate acute attention to detail, a strong sense of accountability, and solid hands-on experience with large datasets, a passion for digital and linear media landscapes, and a good understanding of the intricacies and unique attributes of each step in the marketing funnel.

職責/担当・主要業務:

  • Marketing Performance Reporting, Visualization, and Regression Management: Be a primary partner for awareness and acquisition marketing stakeholders, focused on reporting and optimizing digital and linear marketing channel performance (across social, display, search, audio, video and affiliate channels), and marketing budget optimization.
  • Deep-Dive Analysis: Analyze marketing performance data across channels, tactics, partners and individual ad networks to identify patterns, uncover opportunities, and optimize budget / drive marketing spend efficiencies through the funnel.
  • Build automated reporting, and present results to the broader organization.
  • Experimentation and Tracking: Develop test and learn strategies related to targeting, creative and other variables to improve end-to-end conversion throughout the funnel. Support data tracking integrations both internally and with third parties to ensure global best practices are deployed for the Disney+ AUNZ business.
  • Data-Driven Culture: Be an approachable team member who enhances the data culture within Disney, and collaborate with senior stakeholders to co-design and communicate a strategic roadmap and backlog for marketing data analytics. Be a data ambassador to cross-functional teams, coaching best practice in use of reporting tools, data enrichment, and governance.
  • Metric Alignment and Code Development: Work with colleagues regionally and globally to align metric definitions, and update and maintain the code base in line with regional and global team best practices.

必須要件:

  • 5+ years of experience within digital marketing and advanced data analytics.
  • Strong collaboration and partnership skills, and a consistently approachable, open, ‘can do’ manner.
  • Strong communication skills, as well as written and verbal presentation skills.
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
  • 2+ years’ of SQL and deploying code. Experience with Python/R or other statistical programming language a plus.
  • Expertise in digital media, web analytics and in-app systems including ad serving, tracking and reporting tools (e.g. DoubleClick, DART, Adobe Analytics, Kochava, and media platforms DBM, Google Search, Adwords, Facebook, etc.)
  • Deep understanding of the underlying technology and algorithms behind each of our partner ad networks/platforms, and how to optimise. Excellent understanding of media fundamentals and industry knowledge, including media metrics.
  • Good familiarity with data platforms and applications such as Databricks and Snowflake, and data exploration and data visualization tools such as Tableau and Looker.
  • Ability to manipulate large data sets and interpret data trends using a multitude of disparate data sources and tools.
Qualifications:
  • Experience in the technology industry, knowledge of data products preferred.
  • Experience in the streaming media industry or other subscription-based service an advantage.
  • Bachelor’s degree in relevant focus (i.e., Computer Science, Data Science, Statistics or Machine Learning)

その他:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Disney Media & Entertainment Distribution について:

Disney Media & Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは The Walt Disney Company (Australia) Pty Limited, のポジションであり、 Disney Media & Entertainment Distributionという事業区分に含まれます。

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