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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Executive - Research

応募後で応募 Job ID 842222BR 勤務地-都市 ムンバイ, マハーラーシュトラ州, インド 勤務地-国 Disney Media & Entertainment Distribution 掲載日 Sep. 13, 2021


Overall Purpose of the Role:
Research and Consumer Insights for the Kids genre. You will be a central repository of knowledge using insights, information and data collected through internal and external sources. You will liaise with various stakeholders across the business and be a strong contributor to the overall growth strategy of the business. You will participate in discussions and provide insights using data analysis as well as consumer led research.
You will work with large data, apply an analytical lens and present the findings in a clear and easy way. You will also be an active contributor to brand led consumer research and take charge of such brand led research projects. You will also liaise with the sales team and contribute to client pitches for all non-traditional sales properties


Areas of Responsibility:
  1. Viewership Analytics:
    1. Weekly television ratings analysis, tracking and competition mapping for the kids genre
    2. Identifying the key viewership movements shaping the genre and TG viewing habits
    3. Sharing viewership insights with the programming team on weekly FPC planning and inputs on planning show launches
    4. On-air promo campaign pre and post evaluations for big ticket properties
    5. Provide inputs on marketwise viewership trends and identify potential markets to build
    6. Maintain regular weekly and monthly MIS
  2. Consumer Insights:
    1. Drive brand led primary market research as well as any other qualitative and quantitative research as required by the business
    2. Be completely responsible for all field projects from start to end including defining, leading and drawing insights and project closure
    3. Responsible for identifying new and emerging trends among the consumers and generating new ideas to grow the brand
  3. Management and Business Support:
    1. Support to marketing and PR teams on campaigns and external communication
    2. Provide support on all macro level TV viewership projects/analysis required by business
    3. Collaborate and provide support as per requirement across the company’s various lines of businesses as and when required
    4. Prepare presentations and data analysis to top management teams as and when required
    5. Be the point of contact for all Global queries and interactions


Experience and Qualification Required:
2-3 years of work experience in research in a broadcasting company, thorough knowledge of BARC and its software is essential
Graduation in any discipline


Skills Required :
Competence in BARC software, Microsoft Excel & Power Point is necessary
Strong communication and presentation skills preferred
Prior experience in consumer research preferred

Disney Media & Entertainment Distribution について:

Disney Media & Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは Disney Broadcasting (India ) Limited, のポジションであり、 Disney Media & Entertainment Distributionという事業区分に含まれます。

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  • 放送ビジネス, ムンバイ, マハーラーシュトラ州, インド削除