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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Manager, Digital Customer Acquisition Disney+

応募後で応募 Job ID 874884BR 勤務地-都市 ワルシャワ, マゾフシェ県, ポーランド共和国 勤務地-国 Disney Media & Entertainment Distribution 掲載日 Oct. 12, 2021

仕事内容:

The Disney+ Commercial & Operations team is responsible for the launch and day to day operation of Disney+ across Central Europe, specifically focused on performance management, customer acquisition, retention, and merchandising. Paid Sub Commercial Planning Senior Manager will be responsible for providing a consolidated view of the ongoing trading performance of Disney+, driving insights and decision-making to optimise sign-ups and subscriber growth, and overseeing the Disney+ planning process.

We are looking for a forward-thinking, analytically minded Commercial Planning Senior Manager to join our Disney+ Commercial Performance and Planning team. The purpose of the role is to ensure we have well-defined and socialised targets for sign-ups, marketing budgets, retention, and other key DTC metrics, both for the long term and to guide the business.

This role will leverage strategic thinking, the ability to pull insights from Disney+ data, bottom-up plans from markets, market intelligence, research, and analytics, to synthesise them and define the most appropriate plans for the DTC business.

職責/担当・主要業務:

  • Planning: Leading development of Disney+ annual strategy and planning, leveraging market and competitor insights, learnings from Disney+ research, and past performance. Driving regular planning for Central Europe markets, working closely with brand marketing, partnerships, and finance teams
  • Acquisition: Working closely with partners to drive maximum ‘sell-through’ of Disney+, utilising all levers available including optimising customer journeys, effective execution of promotional (redemption-based) campaigns, and maximising our presence in all partner channels
  • Wholesale: Working closely with our partners to drive activation and ongoing engagement, leveraging existing DTC content calendar, marketing, and creative assets, and creating bespoke content to drive partner subscriber engagement objectives
  • Customer: Coordinate work of Merchandising team responsible for regular content maintenance, publishing updates, and maintaining the editorial tone of voice for the service with the end goal of increasing user consumption and extending customer lifespan
  • Support the Disney+ Leader in the management of the Commercial Planning area and assist in budget tracking and annual planning.
  • Trading: Represent the Commercial Planning team within regional XLOB meetings as required and recommend opportunities that will help enhance the Disney+ accelerate growth.
  • Manage and coach direct reports to ensure the team is knowledgeable, motivated, and excited to deliver regional plans.

必須要件:

  • Significant customer related experience (acquisition, retention, performance management) at a Senior Manager level or ready to promote to this level
  • Experience in launching subscription products including exposure across campaign strategy, landing pages, copy production, paid campaign set-up & management and creative production.
  • Significant professional experience managing paid acquisition channels across various markets.
  • Experience in working as part of an integrated marketing & planning structure
  • Experience managing and developing a team of managers and professionals
  • Budget management experience
  • Strong strategic capabilities and implementation skills
  • Commercial mind set and data-driven approach to delivering results
  • Skilled at prioritising and managing multiple project schedules and deadlines that run simultaneously
  • Ability to manage, motivate and inspire teams
  • Strong presentation and communication skills
  • Commercial acumen
  • MS Office advanced skills (PowerPoint, Excel)
  • Fluent English

その他:

Competencies Required

Leadership
  • Inspires others through engaging, exciting, envisioning, and enabling others to execute their plans
  • Provides appropriate direction, resources, and environment required for success
  • Recognises and rewards the achievements of others whilst willing to address performance issues and takes appropriate action
Consumer Focused
  • Passion to understands consumer audiences and headroom to apply this knowledge
  • Recognises business opportunities, industry trends, and media opportunities which will enable Disney+ to connect best with consumers
  • Is data and insight driven, appreciating the different consumer dynamics by the market to enable the designing and delivery of campaigns
Collaborative
  • Establishes strong relationships and manages the needs of a diverse group of stakeholders
  • Listens and asks questions to ensure understanding and delivers relevant information appropriately and in a timely manner as required
  • Capable of working as one team to benefit the whole business and support one another by seeking out a wide range of diverse opinions and experience in order to be inclusive
Innovative & Agile
  • Is creative and curious, proactively looking for new opportunities and how to improve
  • Supports fresh thinking, champions change, and demonstrates agility in adapting to change quickly, easily & lightly whilst managing and coaching others through change
  • Conceives creative ideas to solve problems or meet objectives and is willing to take calculated risks
Professional & Functional Excellence
  • Committed to doing the best they can by translating strategy into specific plans and campaigns in an effective and efficient manner
  • Sets an example to others by holding themselves and their reports accountable to high standards and celebrates successes, both big and small
  • Learns from personal and organizational experiences and strives for self-improvement




Some travel may be required

Disney Media & Entertainment Distribution について:

Disney Media & Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは The Walt Disney Company Ltd., のポジションであり、 Disney Media & Entertainment Distributionという事業区分に含まれます。

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  • 事業開発, ワルシャワ, マゾフシェ県, ポーランド共和国削除
  • デジタル&インタラクティブ・メディア, ワルシャワ, マゾフシェ県, ポーランド共和国削除