Senior Manager - Growth Operations
応募 後で応募 求人コード 1a64e922-dc1a-4947-a53b-cdd2650f0704 勤務地－都市 ムンバイ, マハーラーシュトラ州, インド; グルガーオン, ハリヤーナー州, インド 勤務地－国 Disney+ Hotstar 掲載日 Nov. 21, 2023仕事内容:
As the Lead of Growth Marketing Operations, you will be a key member of our Growth team, responsible for overseeing and optimizing our marketing operations across various on-platform marketing channels, visual merchandising & content promotions. You will lead a team of marketing professionals and work closely with other stakeholders to drive customer lifecycle, content success, and ultimately, the growth of the business.
About the team- Growth Marketing Operations team oversee and optimize the marketing operations across various on-platform marketing channels, visual merchandising & content promotions for Disney+ Hotstar.
Key Responsibilities
- Channel Strategy: Develop and execute comprehensive marketing strategies for Display Ads, Video Ads, WhatsApp, Push Notifications, Visual Merchandizing, and Personalization to meet growth objectives
- Data-Driven Insights: Leverage data analytics and performance metrics to make data-driven decisions and optimize marketing campaigns across channels
- Audience Engagement: Drive viewer engagement through interactive content, recommendations, personalization, and audience feedback mechanisms
- Promotion: Develop and execute promotional campaigns to highlight new content releases, specials, and unique features on the platform
- Campaign Execution: Oversee the planning, execution, and tracking of marketing campaigns to drive customer engagement, acquisition, and retention
- Personalization: Implement and refine personalization strategies to enhance the customer experience and drive engagement
- Visual Merchandising: Develop strategies to enhance product presentation and merchandising to maximize engagement
- A/B Testing: Implement and analyze A/B tests to refine marketing strategies and improve conversion rates
- Collaboration: Work closely with cross-functional teams, including design, content, and product teams to ensure seamless campaign execution and alignment with the brand
- Budget Management: Develop and manage marketing budgets for various channels, ensuring efficient allocation of resources to maximize ROI
- Reporting: Provide regular reporting and analysis of marketing performance to company leadership
- Innovation: Stay up-to-date with industry trends and emerging technologies to identify growth opportunities and incorporate them into marketing operations
Skills & Attributes for success
- Proven experience in a similar marketing leadership role, with a strong track record of success in managing and optimizing marketing channels
- Proficiency in content marketing, digital marketing with deep knowledge of marketing channels, including Display Ads, Video Ads, WhatsApp, Push Notifications, Visual Merchandising
- Strong analytical skills and experience using data-driven insights to make informed decisions.
- Creative and strategic thinking, with an eye for emerging trends in content and streaming
- Structured problem solving and driving innovation
- Exceptional leadership and team management abilities
- Excellent communication skills with the leadership
- Proficiency with marketing tools and software
- Creativity and a forward-thinking mindset
Preferred Education & Experience
- Preferably an MBA from tier 1 institute with 8-12 years of work experience in managing growth operations in related industry or in e-commerce/ startups.
About Us-
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.
Why Join Us-
No Dress Code, Unlimited Leaves, Diverse & Inclusive Culture and Fun Life Balance
Links -
Disney+ Hotstar について:
Hotstarは最も成長著しいビデオオンデマンドサービスの1つです。そう、私たちがHotstarです。受賞歴のある欧米の番組や映画、ローカルコンテンツ、スポーツの生中継など、幅広いコンテンツを取り揃え、1億人を超えるアクティブユーザーに愛用されています。私たちの使命は、高度なパーソナライゼーション機能とグローバルなビデオプラットフォームを提供してインターネット・エンターテイメント業界に革新をもたらし、世界中のインターネット・エンターテイメントを凌駕する存在となることです。この使命を果たす方法は2つのみ―大胆になるか、あるいはもっと大胆になるかです。
The Walt Disney Company について:
The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク＆リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。