Senior Manager, Hulu + Live TV Marketing (Hulu)
応募 後で応募 Job ID 10101924 勤務地-都市 サンタモニカ, カリフォルニア州, アメリカ合衆国 勤務地-国 Disney Entertainment Television 掲載日 2024/09/27仕事内容:
Hulu’s Marketing team is seeking a Senior Manager who will be an outstanding leader and addition to the team. You’ll be responsible for overseeing marketing strategy of the Hulu + Live TV product and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. This role will manage a team focused on developing and executing marketing campaigns for our live TV and licensed content library. The role will require excellent leadership and communication skills, and a penchant for strategic and creative problem solving.
The ideal candidate is a big-picture strategic thinker who loves TV (sports and entertainment), has a great attitude, exemplary organization skills, and ability to effectively delegate projects and stay proactive. [Knowledge and passion for sports is a must.] Partner marketing skills and knowledge of working with media, creative, and content teams is desired.
In this role, you will work closely with many Hulu and The Walt Disney Company teams including Live TV content partnerships, media, creative, PR, CRM, social, subscriber acquisition, finance, and product. You’ll also build strong relationships and work with some of the most prominent external networks, studio partners, and sports leagues.
Responsibilities
Reporting into the VP of Brand Marketing, you will oversee the Hulu + Live TV marketing strategy that includes sports, news, and entertainment to ensure alignment with Hulu’s overall business objectives, goals and priorities.
Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
Develop and execute marketing campaigns for Live Events on Hulu that include exclusive music festivals and other key events to drive earned media, engagement, and build brand love.
Partner closely with relevant teams for Add-On initiatives like Sports Add-On, ESPN+, and lead strategic plans for the Disney Bundle with Hulu + Live TV.
Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
Lead a team of marketers focused on driving awareness and engagement of Hulu’s Live TV content, while fostering career growth.
Oversee the Live TV marketing budget and generate detailed resource plans.
Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
Report out the key learnings/insights of tentpole marketing initiatives to evolve and optimize for maximum success.
Basic Qualifications
7+ years of professional experience working in a fast-paced environment, media/TV company.
Experience leading numerous 360 marketing campaigns from strategy, creative execution to launch.
Ability to think big-picture and work with all levels of an organization to drive clarity on campaign goals, and short term/long term strategy.
Excellent communication skills and excels at partner management.
Ability to lead a team, empower others and get results through motivation of others.
Strong attention to detail and ability to switch between creative projects and analytical/technical projects with ease.
Preferred Qualifications
Experience and knowledge of the sports landscape strongly preferred.
The hiring range for this position in Santa Monica, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disney Entertainment Television について:
Disney Entertainment Televisionは、The Walt Disney Companyの有名コンテンツブランドを扱う部門であり、Disney+, Hulu、Starといった自社ストリーミングプラットフォーム、ならびに放送網やケーブルネットワーク向けにオリジナルのエンターテイメント番組およびニュース番組を制作しています。 ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic ContentおよびOnyx CollectiveのほかDisney Television Studiosを含む豊富なポートフォリオを持ちます。Disney Television Studiosは20th Television, 20th Television Animation, ABC SignatureおよびWalt Disney Television Alternativeなどで構成されています。300以上の番組を通じて、あらゆるジャンルの作品を年間4,500時間も放送するDisney Entertainment Television。その創造的な作品は革新的なストーリーテリングの最前線を進み、オーディエンスを魅了し、多方面から高い評価を得ています。2023年には、その卓越した作品が評価され、デイタイム、プライムタイム、ニュース&ドキュメンタリー、チルドレン&ファミリーなど、さまざまな部門で163ものEmmy®賞を受賞しました。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Hulu, LLC という事業部門の一つである Disney Entertainment Televisionでのお仕事です。
Hulu, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。