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Senior Manager, Marketing Planning

応募後で応募 Job ID 10067656 勤務地-都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 / グレンデール, カリフォルニア州, アメリカ合衆国 勤務地-国 The Walt Disney Studios 掲載日 2023/11/20

仕事内容:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices. 

Disney Streaming Services (DSS) is seeking a Senior Manager who will join our New York City Marketing Performance Marketing Planning and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories. 

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investment versus less. KPI trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis. 

We are looking for a detail-oriented candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have a strong interest in financial modeling and statistics. 

The pace and cadence for change at DSS necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed. 

The individual should be able to confidently present complex financial concepts in front of senior leadership and influence the direction of growth marketing investment.  

 

Responsibilities 

  • Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy including presenting thought leadership to senior executives 

  • Develop and maintain the performance measurement strategy and relevant models as well as testing and learning agenda for performance marketing investments. 

  • Manage bottoms up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.   

  • Lead and inspire a high-performing team through effective management and provide ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth 

  • Identify opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy 

  • Prepare executive reports and contribute to weekly status updates, and cross departmental presentations, and provide key inputs into weekly and monthly leadership updates. 

  • Develop insights on relevant digital conversion behaviors, customer journey and conversion trigger points. 

  • Lead channel-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team. 

  • Gain familiarity across all financial planning models for the streaming service, including forecasts around content, technology, and paid marketing spend to provide a fulsome perspective on all levers of the business. Act as key point of contact within Growth Marketing for any questions regarding planning or financial analysis. 

  • Develop business case calculations to forecast impact of growth marketing initiatives, including driving trade-off discussions. Communicate and collaborate cross-functional ensure transparency and alignment. 

  • Lead proforma as well as post-mortem impact analysis of growth marketing strategies including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth. 

  • Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities). 

  • Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks and opportunities to leadership. 

  • Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders.  

 

Basic Qualifications: 

  • 10+ years of experience in investment banking, financial analysis or growth marketing analytics 

  • Experience working in a DTC environment 

  • Experience in consulting and / or investment banking highly preferred 

  • Experience with subscription services highly preferred  

  • Proven leadership skills, with a successful track record of team building and developing talent 

  • Excellent modelling skills with a special talent to defend model assumptions 

  • Excellent written and verbal communication skills 

  • Very strong analytical skills and the ability to identify and resolve issues 

  • Familiarity with statistical modelling tools (e.g. R, Python, SAS) 

  • Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI) 

  • High level of proficiency with PowerPoint and Excel 

  • Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality 

  • Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences 

  • Able to maintain both a rigorous attention to detail and a big-picture strategic mindset 

  • Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously 

 

Required Education 

  • Bachelor’s degree in Analytics, Statistics, Business or related field   

 

Preferred Education 

  • MBA 


The hiring range for this position in New York is $141,450 to $189,750 per year and in Los Angeles is $134,972 to $181,060 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


The Walt Disney Studios について:

The Walt Disney Studiosは、95年以上にわたりThe Walt Disney Companyの礎となってきました。今日では、映画、物語、音楽、舞台公演などの優れた作品を、世界中のファンに届ける発信地となっています。The Walt Disney Studiosには、Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios、Searchlight Picturesといった著名な映画制作会社があります。また、世界クラスのステージショーのプロデューサーであるDisney Theatrical Productionsの本拠地でもあります。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは Disney Streaming Services LLC という事業部門の一つである The Walt Disney Studiosでのお仕事です。

Disney Streaming Services LLC は、機会均等雇用主です。人種、肌の色、宗教、性別、年齢、国籍、性的指向、性自認、障害、保護を受けている退役軍人であるという立場、又はその他の連邦、州、若しくは現地の法により禁じられている事由に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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