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Be Part of the Story

Senior Marketing Executive (China market)

応募後で応募 Job ID 10041504 勤務地-都市 ランタオ島, 香港 勤務地-国 Hong Kong Disneyland Resort 掲載日 2023/02/17


The Senior Marketing Executive will be responsible for developing, leading, implementing and reporting marketing activation initiatives focusing on China market. Ideal candidate is expected to possess specialized in-market knowledge and native understanding of China social platform operation, preferably with prior working experience in China. The incumbent will take the lead to plan and execute both campaign-based and always-on projects primarily on social media platforms such as WeChat, Weibo, Xiaohongshu, Bilibi and Douyin. Solid experience in managing China social communities, Key Opinion Leader (KOL) cooperation and management, reporting metrics and results, and assets development with a creative mind while carrying business perspective are essential. Ideal candidate would be having a can-do attitude, fun and creative while being results-oriented.

The incumbent will also work closely with China market strategy team, product strategy team, media team and other line-of-business especially Sales, Corporate Alliance, co-marketing, Corporate Public Affairs, Magic Access, and Customer Relationship Management (CRM) team on implementation and execution of integrated marketing communication plan and materials with the objective of delivering strategic communication platform, creative assets for through-the-line campaign (included by not limited to above the line (ATL), below the line (BTL), digital, social, event, CRM) efficiently, ensuring quality in deliverables and alignment with the overall strategy.

Job responsibilities:

  • Coordinate with both creative and media/ social/ digital agencies to ensure smooth implantation of activation plans.
  • Understand the business and market needs and developing the social plan
  • Being an active and fast learner to adapt the brand guideline and apply to the content and assets
  • Brief and manage agencies and vendors and make the social plan and activations come to live
  • Work closely among marketing teams and different departments with strong communication skills
  • Monitor the performance of social channels and share the latest trends and news with the teams
  • Provide extensive creative services for China market, which typically involve: 
  • Liaise with China marketing team on creative needs and to identify advertising requirements
  • Brief internal creative team/external agencies and closely working with them on the execution of the creative plan/material requisition and to ensure all materials are delivered with quality and on time
  • Present creative work to China Market team to obtain approval from them and respective executives
  • Liaise with, and acting as the link between, China Market team and internal creative team/ agencies by maintaining regular contact to ensure that communication flows effectively. 
  • Monitor and review the effectiveness of creative campaign.
  • Assist Associate Manager, Marketing to act as brand guardian to non-marketing business units to ensure all communication materials carries consistent Disney style and within brand guidelines.

Job requirements:

  • University Degree in communications or marketing management
  • Minimum 5 years of experience developing content and managing social media campaigns (including China)
  • Proven ability to organize, prioritize and manage work against project timelines, and among the needs of a group of stakeholders
  • Knowledge of popular social media and vertical platforms in China is a must, including but not limited to WeChat, Weibo, Xiaohongshu, Bilibi, Douyin
  • Knowledge of content creation and asset development
  • Experience with social media analytics tools
  • Strong analytical skills, as well as being creative
  • Good presentation skills and interpersonal skills
  • Strong writing skills; proficiency in spoken and written English, Native Putonghua speaker preferred

#LI-GN1 HKProfessional

Hong Kong Disneyland Resort について:

Hong Kong Disneyland Resortは、独自の趣きを持った、忘れられないDisney体験を、年代や国籍を問わずすべてのゲストにお届けします。世界で5番目のDisney Resortは香港に誕生しました。私たちのイマジニアは、香港の街並みや活気あふれる多彩な文化から、Hong Kong Disneyland Resortならではのさまざまなエンターテイメントを創り出すヒントを得ました。

Hong Kong Disneylandは、7つのテーマランドで構成されています。Adventureland、Fantasyland、Grizzly Gulch、Main Street U.S.A.、Mystic Point、Tomorrowland、そしてToy Story Landです。それぞれのテーマランドには、テーマに沿ったアトラクション、エンターテイメントとインタラクティブ体験、レストラン、ショップ、スナックスタンドが軒を連ねます。また、毎日開催されるパレードや夜を彩るイベントも盛りだくさん。リゾートには、テーマや趣の異なる3つの公式ホテルがあります。Hong Kong Disneyland Hotel、Disney Explorers Lodge、そしてDisney’s Hollywood Hotelです。

Hong Kong Disneyland Resortは開園以来、大変多くのゲストをお迎えしてきました。香港政府観光局の年次統計レビューによると、Hong Kong Disneylandは2006年以来、香港の人気観光スポットのトップ5にランクインしています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは HK International Theme Parks Limited という事業部門の一つである Hong Kong Disneyland Resortでのお仕事です。





  • マーケティング&デジタルメディア, ランタオ島, 離島区, 香港削除