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Senior Specialist, Brand & Franchise Marketing

応募後で応募 Job ID 10062416 勤務地-都市 ソウル特別市, 大韓民国 勤務地-国 Disney Media & Entertainment Distribution 掲載日 2023/09/19



Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

The Senior Specialist, Brand & Franchise Marketing will support Marketing Manager in developing and implementing marketing campaigns to build the brand and franchises, increase awareness, familiarity and affinity of various brands and franchises under the TWDC portfolio, and ultimately help accelerate business growth in the region.  


The principal role of the Senior Specialist includes planning the strategies for the responsible brand and franchise, as well as to develop and implement specific marketing programs and events. This requires working closely with all the Business Units and other corporate functions, as well as agencies.  

Key Responsibilities

  • Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC’s large and diverse IP portfolio (including Disney, Pixar, Marvel, Star Wars, National Geography, AVATAR as well as Disney+).

  • Develop and implement the integrated marketing plans to build awareness, familiarity and affinity of responsible brands and franchises, as well as measure effectiveness of the marketing programs.

  • Support cross-functional teams to drive synergy, marketing and consumer messaging for responsible brands and franchises, including content marketing team, digital marketing team, corporate communications, consumer research, and DPEP business teams, etc.



  • Bachelor’s degree in business administration, Marketing, Management or related field in top university

  • Experience working with or for multiple divisions of a major entertainment company or global company.

  • 4+ years of related experience or deep knowledge in marketing/brand in one or more of the following industries: consumer products, consumer entertainment or gaming

  • A mature, self-motivated person who is also able to successfully implement multiple initiatives, driving results for the company.  

  • A strong “partnership” mentality in working with others. Experience in driving results through consensus building, teamwork, and identifying common goals. Demonstrated success in building relationships across all levels of an organization (Executive through Managerial). 

  • Excellent verbal and written communication skills in English. Experience in writing and executing multiple-year strategic plans.


The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.


The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは The Walt Disney Company (Korea), LLC という事業部門の一つである Disney Media & Entertainment Distributionでのお仕事です。





  • マーケティング&デジタルメディア, ソウル特別市, ソウル特別市, 大韓民国削除