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Be Part of the Story

Solution Architect, Product Marketing Operations

応募後で応募 Job ID 983708BR 勤務地-都市 シンガポール, シンガポール 勤務地-国 Disney Media & Entertainment Distribution 掲載日 May 19, 2022

仕事内容:

As part of the Product Marketing Operations & Tech team, the Solution Architect, Product Marketing Operations drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Solution Architect, Product Marketing Operations maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

職責/担当・主要業務:

  • Build, test and deliver lifecycle messages
  • Execute messaging optimization and best practice adoption
  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias
  • Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
  • Monitor messaging programs and campaigns and mitigate or flag issues to partners
  • Traffic messages utilizing targeting capabilities while balancing against business goals
  • Implement and audit all analytic encoding to enable messaging effectiveness
  • Drive messaging reporting and run adhoc analysis when requested
  • Ensure all messages conform to GDPR, and other legal or compliance requirements

必須要件:

  • 5+ years in marketing executing CRM/Lifecycle channel optimization and insights
  • Deep experience in email, push, sms, in-app messaging channels and platforms
  • An understanding and administration of message experimentation best practices
  • Attention to detail, with an ability to identify issues and implement remedies
  • Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
  • Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
  • Passion for velocity, enabling the team to scale through superior project management
  • Analytic orientation and curiosity, using insights to drive your next course of action
  • Superior presentation, communication and documentation skills
  • Be a highly organized, highly methodical and strong team player
  • Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
  • Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
  • Thrives in ownership, as our resident churn mitigation email expert
  • Superior stakeholder partnership management via a consultative approach
  • Working knowledge of agile methodologies and of Jira/Confluence
  • Working knowledge of email and mobile channel best practices
  • Ability to be on-call, when high priority business needs necessitate
  • bi-lingual - Fluent in English/Korean
  • Working Proficiency in any of the following languages a plus: Japanese, Mandarin
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We are taking a responsible approach to creating environments that allow us to do what we do best – entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for all newly hired employees in Singapore.

#LI-DNI

望ましい経験/スキル:

  • Experience in an operational role
  • Working knowledge of SQL
  • Template scripting (e.g. AMPscript, Liquid)
  • Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
  • Experience in building lifecycle user journeys
  • Experience supporting a globally distributed stakeholder team
  • Working knowledge of compliance requirements
  • Fluency in another language (e.g. Mandarin/Korean/Japanese)


Disney Media & Entertainment Distribution について:

Disney Media&Entertainment Distribution (DMED)は、国際的な事業部門とさまざまな消費者向けストリーミングサービスで構成されており、テクノロジー、メディア配信、広告販売を単一の事業セグメントに統括し、世界中の消費者一人ひとりに応じたエンターテインメント体験を創出・配信しています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは The Walt Disney Company (Southeast Asia) Pte. Limited という事業部門の一つである Disney Media & Entertainment Distributionでのお仕事です。

応募後で応募

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