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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Team Lead, Content Marketing Planning and Analytics

応募後で応募 Job ID P001086-R0009817 勤務地-都市 サンタモニカ, カリフォルニア州, アメリカ合衆国 勤務地-国 Hulu 掲載日 Jun. 21, 2021



Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Team Lead, Content Marketing Planning & Analytics who will be an outstanding addition. As a Team Lead in MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading a Content Marketing Analytics team focused on providing impactful insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver and source of advantage within Marketing and across our organization. The right person for this role has experience utilizing analytics and consumer insights research to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

  • Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
  • Understand and define partner decision-making requirements (media planning, campaign planning etc), develop an action plan and then present back the results and strategic recommendations, both visually and verbally
  • Be a partner across the Content Marketing and Growth Marketing teams identifying business problems and developing solutions that lead to improved campaigns, acquisition, engagement and retention efforts
  • Support the operationalization of analytics outputs to achieve maximum business value
  • Produce and deliver impactful insights to quantify lift, retention and engagement benefits due to various marketing initiatives using unstructured large datasets
  • Guide the team to develop thorough analyses using various statistical methods while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting
  • Create reports and dashboards to illustrate progress against goals to support team activities and report to management on regular basis
  • Use multiple data sources (1st party, 3rd party, web, email, mobile) to identify ways to improve Content Marketing efforts
  • Lead a small team of analysts to develop deep analyses and recommendations using quantitative methods
  • 7+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives. 2+ years of experience leading teams preferred.
  • Minimum Bachelor’s degree in a quantitative field (Statistics, Economics, Business etc.). MBA degree strongly preferred.
  • Highly competent with data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness
  • Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau (or other BI/data viz tools)
  • Experience manipulating and analyzing massive data sets
  • Ability to tell a story with data both verbally and visually
  • Have an open mind to research and learn new analytical techniques

Hulu について:


The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

これは Hulu, LLC, のポジションであり、 Huluという事業区分に含まれます。

Hulu, LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。

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  • マーケティング&プロモーション, サンタモニカ, カリフォルニア州, アメリカ合衆国削除