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Vice President, Social Media (National Geographic)

応募後で応募 Job ID 10050655 勤務地-都市 ワシントン, ワシントン・コロンビア特別区, アメリカ合衆国 勤務地-国 ABC 掲載日 2023/05/25


National Geographic Content creates and delivers riveting stories and experiences in natural history, science, adventure and exploration. Inspiring a deeper connection to the world, Nat Geo Content—which expands across linear, streaming, digital, social, audio, and print storytelling—reaches 750 million social media followers, 370 million viewers, and 84 million readers worldwide in 180 countries and 33 languages.

Reporting to the EVP of National Geographic Media, the Vice President, Social Media, is responsible for driving social and digital engagement for National Geographic’s suite of linear and streaming shows & documentaries as well as National Geographic’s print and digital storytelling.   The successful candidate will be responsible for leading a team that oversees a portfolio of Nat Geo branded accounts (ex. NatGeo, NatGeoTV, Wild, NatGeo Travel etc.) across social platforms Instagram, TikTok, Twitter, Facebook , YouTube, and others in addition to developing and delivering social marketing campaigns for Nat Geo Entertainment properties and slate of TV programming. The role will define and implement the Social Strategy that supports multiple lines of business as well as high-priority TWDC projects.

A successful candidate will have both a strategic and creative mindset - with a deep passion for creating content and building relationships on social media. The VP will be at the forefront of growing and transforming the National Geographic’s social handles across all platforms and lines of business.

The VP must know how to identify and craft a social strategy for various audience segments, as well as the editorial and creative judgment to grow the size, influence and scale of these fandoms. You will need to know how to manage a team working across various verticals such as parents, travel/adventure, docs/films, animation and many more, and have a strong editorial and marketing instinct on providing creative feedback.


  • Own the strategy for all Social Platforms – including the development of performance metrics, posting strategies, and relationships with the social platforms. 
  • Develop and implement best-in class, high-performing social creative that generates conversation/engagement and drives KPIs – either viewership or awareness and subscription acquisition for Editorial Content.
  • Responsibility for the direction, development, and execution of marketing strategies and campaigns on digital and social media platforms to increase viewership, enhance brand awareness, brand integrations, generate subscriptions, and/or increase market share.  This includes working with agencies and talent to deliver the most impactful experiences. 
  • Partner with NG Media’s marketing and editorial teams to determine how to best distribute content across Nat Geo’s suite of social properties.
  • Provide thought leadership while partnering with leadership team for all digital production initiatives.
  • Oversees National Geographic’s award-winning Instagram account of 270 Million+ followers.   Includes managing photographer relationships and ensuring continued growth of the largest brand on Instagram.  
  • Support ~$30MM in Global advertising that runs across all Social Platforms.  Responsible for researching and implementing new monetization opportunities in partnership with the global sales teams for the Walt Disney Company. 


  • 12-14 years of experience in the digital space, with recent experience in the social/influencer marketing
  • Must have experience running multiple teams consisting of various disciplines
  • Needs to be highly competent in brand, title, and franchise marketing and development
  • Highly educated about the functionality of all applicable social media platforms
  • Senior leadership experience in a highly matrixed global media organization is a must
  • Experience in managing talent and social media content creators.
  • Track record of collaborating with a large and varied group of cross-functional teams and partners to tackle ambiguous problems and make forward progress.
  • Demonstrated ability to lead by influence several teams spread across a worldwide organization.
  • Excellent verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others, and build relationships. 
  • Passion and commitment to diversity

The hiring range for this position in Washington, DC is $208,198 to - $279,290 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

ABC について:

Disney General Entertainment Content グループは、当社のストリーミングプラットフォームおよびケーブル/放送ネットワーク向けに独自のエンターテインメントやニュースコンテンツを制作します。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは National Geographic Partners PAY SVC という事業部門の一つである ABCでのお仕事です。

National Geographic Partners PAY SVC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。





  • マーケティング&デジタルメディア, ワシントン, ワシントン・コロンビア特別区, アメリカ合衆国削除