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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Consumer Insight & Research Manager

応募後で応募 Job ID 10023968 勤務地-都市 Celebration, フロリダ州, アメリカ合衆国 勤務地-国 Parks, Experiences and Products 掲載日 2022/09/28 柔軟な働き方の種類 ハイブリッド

- この職務はハイブリッドで、従業員は勤務時間の一部を会社の指定した場所で勤務し、残りの時間をリモートで勤務します。


“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen! The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration and insights. We provide consumer-centric solutions through deep understanding of all relevant audiences. You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability.

On any given day you will find yourself collaborating with partners, analyzing data and presenting to clients, striving to influence decision-makers as they set strategy to drive the business. You will work to uncover new connections by mining many different data sets for key insight, integrate information from internal and external sources to understand consumer behavior and develop a holistic story. You will cut through the noise to provide actionable insight in a clear, objective visual way.

You will report to a Senior Manager, Consumer Insights as an Individual Contributor and be located in Orlando, FL.


· Exhibit curiosity – Be a detective, searching and exploring, asking why, identifying cause/effect and connecting bits of information to create a cohesive story

· Understand bigger picture – Gather a holistic understanding of the strategic context to ask meaningful questions and inform impactful solutions.

· Storytelling – Use impactful visual representations of data insight to craft a story that engages the audience, clearly communicates and delivers a memorable point-of-view

· Influence Others – Communicate findings in an easily understandable, compelling and actionable way.

· Create fact-based insights – Test hypotheses and build models to produce objective and clear conclusions.

· Measurement – Identify, develop, execute, manage and utilize measurement plans and tools to track KPIs

· Research and Analysis – Derive insights through various techniques including analysis of survey data, scenario modeling, competitive intelligence, and Walt Disney World guest visitation behaviors to inform strategic decision making.

· Exercise leadership – Lead consumer insight projects with personal accountability.

· Team up with partners – Develop and further relationships with partners to build influence and lead specific work-streams and cross-function deliverables.

Required Qualifications

· Minimum 5 years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)

· Experience in quantitative research design and analysis

· Experience analyzing and evaluating consumer data and developing actionable insight

· Experience with analytical tools such as Excel, SAS, SPSS or similar application (can develop and manipulate complex spreadsheets and data sets)

· Strong communication and story-telling of insight to influence others and advocate for consumers, customers, and Guests.

Required Education

· Bachelor's degree or equivalent – relevant areas include, but are not limited to Research, Economics, Cognitive Science, Journalism, Business, Engineering


Parks, Experiences and Products について:

Disney Parks, Experiences and Products部門は、テーマパークやリゾートをはじめ、クルーズやバケーションなどの体験、トイやアパレル、書籍、ゲームなどのあらゆる商品を通じて、ディズニーのストーリーやキャラクター、フランチャイズに生命を吹き込むビジネスとしてグローバルに展開されています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク&リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。

このポジションは Disney Destinations, LLC という事業部門の一つである Parks, Experiences and Productsでのお仕事です。

Disney Destinations, LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。





  • データサイエンス/アナリティクス, Celebration, フロリダ州, アメリカ合衆国削除