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Be Part of the Story

Manager 1 - Direct Channel Strategy & Activation

応募後で応募 Job ID 10055107 勤務地-都市 Celebration, フロリダ州, アメリカ合衆国 勤務地-国 Disney Parks, Experiences and Products 掲載日 2023/11/20


We create happiness.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make your impact

The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the DCS&A Associate Manager.

You will work in-office Monday – Thursday and be remote on Fridays.

You Will:

  • Work with Customer Engagement Partners to determine scope, and priority for messaging efforts

  • Build and sustain retail marketing campaigns end-to-end from data selection to HTML development, data validation, proofing and campaign deployment using Agile methodology

  • Communicate technical options/limitations to partners in an understandable way

  • Perform technical analysis, level-of-effort estimation, and development of direct channel communications

  • Focus on user efficiencies, solving business/customer issues, invent creative solutions, and ensure data accuracy

  • Participate in change management process. Improve communication efforts across relevant partners

  • Understand customer and internal partner team needs and translate the requirements into user stories and technical requirements for configuration and development of direct channel campaigns.

You Have:

  • 2+ years of direct experience with retail marketing campaign list selection processes and direct channel campaign deployment

  • 2+ years of direct experience with multiple programming languages (Snowflake SQL, Java, JavaScript, HTML, CSS, XML)

  • Business and data analysis experience, including requirements gathering and data exploration/troubleshooting experience

  • Proficient with developing campaigns through email delivery platforms such as Salesforce Marketing Cloud, Adobe Campaign Manager or other equivalent campaign management platforms

  • Experience applying agile marketing methodologies and processes to break long-term goals into short-term wins which encourage learning and shorten time to market

  • An understanding of relational database methodology, structures and querying

  • Experience with HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers

  • Bachelor's degree or equivalent required


  • Bachelor's degree or equivalent required

Benefits and Perks: 

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits




Disney Parks, Experiences and Products について:

Disney Parks, Experiences and Products部門は、テーマパークやリゾートをはじめ、クルーズやバケーションなどの体験、トイやアパレル、書籍、ゲームなどのあらゆる商品を通じて、ディズニーのストーリーやキャラクター、フランチャイズに生命を吹き込むビジネスとしてグローバルに展開されています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは Disney Destinations, LLC という事業部門の一つである Disney Parks, Experiences and Productsでのお仕事です。

Disney Destinations, LLC は、機会均等雇用主です。人種、肌の色、宗教、性別、年齢、国籍、性的指向、性自認、障害、保護を受けている退役軍人であるという立場、又はその他の連邦、州、若しくは現地の法により禁じられている事由に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。





  • マーケティング&デジタルメディア, Celebration, フロリダ州, アメリカ合衆国削除