DISNEYのManager, Consumer Insight Skip Navigation
Be you. Be here. Be part of the story.

Be Part of the Story

Manager, Consumer Insight

応募後で応募 Job ID 10048094 勤務地-都市 Celebration, フロリダ州, アメリカ合衆国 勤務地-国 Disney Parks, Experiences and Products 掲載日 2023/05/17


Manager, Consumer Insight

Parks, Experiences and Products

Job Overview

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer-centric solutions through deep understanding of all relevant audiences.

You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability.

Your team will be responsible for uncovering new insight by developing, executing, synthesizing, and leveraging research, analytics, and other sources of insight to shape the future of the business. In a rapidly changing consumer and market environment, with ever increasing touch points and data, the emphasis is on cutting through the noise to provide actionable insight – clear, objective, strategic, holistic, timely, and relevant.  On any given day you will find yourself collaborating with partners, analyzing data and presenting to clients, striving to influence decision-makers as they set strategy to drive the business, all while creating a supportive environment for your cast.

The optimal candidate will have proven success leading analytical teams and using research and business performance analytics to positively influence decisions.

You will report to a Senior Manager, Consumer Insights and be located in Orlando, FL.

What you will do:

  • Exercise leadership – Lead and professionally develop an Analyst level cast member.
  • Exhibit curiosity – Be a detective, searching and exploring, asking why, identifying cause/effect, and connecting bits of information to create a cohesive story.
  • Understand bigger picture – Gather a holistic understanding of the strategic context to ask meaningful questions and inform impactful solutions.
  • Create fact-based insights leading to business-driving strategies – Test hypotheses and build models to produce objective and clear conclusions and translate those into actionable insights.
  • Storytelling – Use impactful visual representations of data insight to craft a story that engages the audience, clearly communicates, and delivers a memorable point-of-view.
  • Influence Others – Communicate findings in an easily understandable, compelling, and actionable way.
  • Measurement – Identify, develop, execute, manage, and utilize measurement plans and tools to track KPIs.
  • Research and Analysis – Derive insights through various techniques including analysis of survey data, scenario modeling, competitive intelligence, and Walt Disney World guest visitation behaviors to inform strategic decision making. 
  • Team up with partners – Develop and further relationships with partners to build influence and lead specific work-streams and cross-function deliverables.

What you will need:

  • Minimum 5 years relevant experience in a related field (e.g. marketing/sales, market research, journalism, forecasting, business analytics, strategic planning, new product development, predictive modeling)
  • Demonstrated strategic and analytical thinking skills utilizing multiple methodologies.
  • Demonstrated ability to integrate multiple data sources into clear, actionable insight.
  • Understanding of business, consumer, and marketplace dynamics
  • Experience leading cross-functional analytical teams.
  • Experience in quantitative research design and analysis
  • Experience analyzing and evaluating consumer data and developing actionable insight
  • Experience with analytical tools such as Excel, SAS, SPSS or similar application (can develop and manipulate complex spreadsheets and data sets)
  • Strong communication and storytelling of insight to influence others and advocate for consumers, customers, and Guests.

What will set you apart:

  • Experience with SQL, SAS, SPSS or Tableau
  • Forecasting consumer behavior/experience with models

Required Education

  • Bachelor's degree or equivalent – relevant areas include, but are not limited to Research, Economics, Cognitive Science, Journalism, Business, Engineering

Disney Parks, Experiences and Products について:

Disney Parks, Experiences and Products部門は、テーマパークやリゾートをはじめ、クルーズやバケーションなどの体験、トイやアパレル、書籍、ゲームなどのあらゆる商品を通じて、ディズニーのストーリーやキャラクター、フランチャイズに生命を吹き込むビジネスとしてグローバルに展開されています。

The Walt Disney Company について:

The Walt Disney Companyおよびその子会社・関連会社は、世界をけん引する多様性に溢れた、ファミリー向けエンターテインメントとメディアの国際企業です。当社は、Disney Entertainment、ESPN、Disney Parks, Experiences and Productsを主要ビジネスセグメントとしています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。Disneyは今後もご家族の一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは Disney Destinations, LLC という事業部門の一つである Disney Parks, Experiences and Productsでのお仕事です。

Disney Destinations, LLC は雇用において均等な機会を提供しています。人種、肌の色、宗教、性別、国籍、性的指向、性自認、障害、又は保護を受けている退役軍人であるという立場に関わらず、応募者を選考します。Disneyは、企業が成長し、革新を生み、最高のストーリーを創出し、急速に変化する世界に対応できるよう、あらゆる人のアイデアや決定を尊重する企業文化を育みます。





  • データサイエンス/アナリティクス, Celebration, フロリダ州, アメリカ合衆国削除