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Be Part of the Story

Director, Marketing

応募 後で応募 求人コード 729324BR 勤務地-都市 Lantau Island, 離島区, 香港 勤務地-国 Hong Kong Disneyland Resort 掲載日 Apr. 25, 2020

仕事内容:

This position will report to the VP, Marketing of Hong Kong Disneyland (HKDL) and lead the integration of the strategy and plan across HKDL’s park and resort. He or she will drive integrations from the product / offerings planning to commercialization for all markets (Hong Kong, China and International) to drive visitation, room revenue and per cap spending with close collaboration across different lines of business.


#LI-RL1

職責/担当・主要業務:

  • Develop both short term (Annual Plan, Marketing Plan, Commercial Plan) and Long term (Long Range Plan) winning strategies based on business analysis and insight learnings from macro environment, consumer research and in-market knowledge that help shape the directions of:
    • Superior Product Experiences (Expansions / Seasonal Events / F&B / Merchandiser / Hotel / Offers etc.) that drive the positive change of consumer perception and behavior towards HKDL
    • Effective Product positioning and Messaging strategy that drive the development of Media, Communication, Customer Engagement and Content Creation strategies; which will in return help nurture the emotional connection with HKDL branding and deliver business results
  • Close collaboration with different business departments to align on key strategic priorities to drive business, and the development of go-to-market strategies and resources planning
  • Connect with other Disney Business Unites and business partners to identify common strategic platform to build the Disney brand, the HKDL brand, and our Park & Resort visitation


Critical Competencies
  • Excellent communication skills – be able to translate, organize and articulate extensive and complicated information into strategic plans and approaches; ability to develop short-term and long-term strategies that contribute to business results
  • Outstanding leadership and influencing skills, laterally and vertically to integrate and drive things through – Be inclusive, possesses ability to cultivate a high performing environment and build a performance-driven and highly engaged team
  • Strong marketing sense – track record in leading the development of integrated marketing strategy on branding, communication, product, and pricing that are powerfully brought to life across all major brand touch points
  • Team playing with outstanding multiple stakeholders’ management skills – strong leadership skills and a people leader; ability to build a comprehensive view of regional integrated marketing strategies
  • Strong strategic & analytical skills - providing ongoing actionable insights and recommendations on opportunities to continue growth HKDL’s business performance across markets

Requirements
  • Bachelor’s degree holder with at least 15 years of regional marketing experience; regional exposure including China will be a strong advantage
  • Driven and dynamic leader with outstanding coaching and people leadership capabilities
  • Proven track record in relationship management in sizable highly-matrixed organizations
  • Ability to plan and manage budgets; experienced in profit & loss ownership and accountability strong sense in identifying short-term and long-term schedule, budget, as well as resources needs
  • Exposure to manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Previous experience in leading a team in strategic marketing plans formulations and executions required

その他:

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Hong Kong Disneyland Resort について:

2005年の開業以来Hong Kong Disneyland Resortは、香港や中国本土、東南アジアやもっと遠い国々から訪れる何百万人ものゲストを楽しませてきました。中国で最初のDisneyリゾートとして、国際色豊かな顧客基盤を想定して特別にデザインされた、受賞歴を誇る業界初のエンターテイメントとゲストサービスが特徴です。

The Walt Disney Company について:

ウォルト・ディズニー・カンパニーおよびその子会社、関連会社は、メディア・ネットワーク、パーク・アンド・リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、およびインタラクティブ・メディア事業を扱う、多角化した国際的な大手ファミリーエンターテイメント/メディア会社です。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において卓越した存在となりました。当社は今後もお客様一人一人に一流の物語と体験を提供できるような作品作りを継承していきます。ディズニーのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテイメント体験を創出しています。

これは Hong Kong Disneyland Management Limited, のポジションであり、 Hong Kong Disneyland Resortという事業区分に含まれます。

応募 後で応募