Content Programming Associate Manager

About the Role & Team

Disney’s Direct-to-Consumer (DTC) team oversees Hulu and Disney+ streaming services within Disney Entertainment, bringing Disney’s world-class storytelling to fans and families worldwide.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for content planning, scheduling, on-service merchandising, slate management, and programming insights—all aimed at delivering a cohesive strategic content experience for our viewers.

What You’ll Do

Reporting to the Manager, Content Programming, Disney’s DTC team is looking for a dedicated Content Programming Associate Manager to support our streaming business and editorial priorities, with an emphasis on driving Disney+ KPIs and audience engagement across both Disney+ and Hulu.

In this role, you will collaborate closely with a team of Content Programmers to develop and execute dynamic on-platform campaigns and promotions that connect with our audiences. The ideal candidate will have hands-on experience with content management systems, visualization tools, and project management platforms to ensure smooth campaign execution.

We’re looking for someone passionate about growth, with a broad understanding of television, film, and pop culture, and a sharp eye for emerging trends. If you are curious, decisive, adaptable, and thrive in a fast-paced environment, this could be your perfect opportunity to make a meaningful impact.

Join us and help shape the future of Disney’s innovative streaming landscape!                                       

Responsibilities

• Contribute to the ideation, planning, tracking, and communication of title campaigns across teams and the broader organization to ensure alignment and successful execution.

• Collaborate with international programming partners to support localized promotion strategies and align merchandising principles across global markets.

• Curate, program, and optimize content across Disney+ and Hulu to best meet audience needs and achieve business objectives.

• Assist in creating and maintaining comprehensive planning and programming documentation to ensure transparency and consistency.

• Maintain detailed documentation of processes and workflows, proactively identifying opportunities to improve efficiency.

• Work closely with team members on ad-hoc programming strategies and special projects as needed.

• Monitor campaign performance and pacing, including upsell opportunities, to identify areas for optimization and maximize impact.

• Partner with insights, data, and analytics teams to design experiments, collect relevant data, and measure campaign success, ensuring continuous improvement

Required Qualifications & Skills

• 2+ years of experience in content programming, curation, product management, audience development, or streaming TV.

• Experience with Airtable is highly preferred, with an ability to manage and organize data efficiently.

• Excellent communication skills, including confidence and clarity when presenting to large groups or executive audiences.

• Exceptional attention to detail and a strong commitment to follow-through across multiple projects.

• Fast learner with robust critical thinking, analytical, and problem-solving skills.

• Ability to thrive in a fast-paced, evolving environment, with enthusiasm for adapting quickly to change.

• Proven ability to manage multiple projects simultaneously, gracefully shift priorities, and maintain composure under pressure.

• Experience in growing diverse audiences across various digital platforms.

• A genuine passion for TV and movies, with a strong interest in industry trends and content evolution.

Preferred Qualifications

• Prior experience in coordinating with stakeholders across multiple regions and time zones to ensure seamless communication is highly desirable.

• Streaming TV industry experience is a plus.

Required Education

• Bachelor’s degree in a related field or equivalent years of experience is required.

Additional Information

• This role is based in the Glendale office 4 days a week from Monday through Thursday and flexibility to work from home on Friday.

• Flexibility to cover evening and weekend programming events as needed to ensure smooth operations.

• As a member of a global team, you'll regularly collaborate with regional partners to address requests and resolve issues.

The hiring range for this position in California is $71,000 to $95,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.