Content Programming Manager (Content Promos)

 

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Join Disney’s Global Content Programming Team as a Content Programming Manager (Content Promos)!

We are on the lookout for a passionate Content Programming Manager (Content Promos) who will drive our business and editorial priorities to enhance viewer engagement across Disney+ and Hulu. This role places a strong emphasis on promoting video content across both platforms. You will collaborate with a dynamic team of Content Programmers to conceptualize and execute engaging in-stream video campaigns and promotions. The ideal candidate is familiar with promotional videos, content management systems, and project management tools. A genuine enthusiasm for growth, along with a broad knowledge of television, film, and popular culture, is essential. If you possess curiosity, decisiveness, and adaptability, this could be the perfect opportunity for you!

Responsibilities

• Program, Test, and Optimize: Develop and refine content promotions across Hulu and Disney+ to effectively meet the needs of our audiences and drive business objectives.

• Monitor and Analyze Performance: Track the effectiveness of video promotional campaigns, identifying opportunities for optimization and enhancement.

• Collaborate on Insights: Work closely with insights, data, and analytics teams to design experiments, collect data, and measure outcomes for informed decision-making.

• Campaign Ideation and Communication: Contribute to the ideation, planning, tracking, and communication of promotional campaigns across teams and the organization, focusing on video promotions to expand audience reach.

• Manage Prioritization and Targeting: Oversee title prioritization and develop targeting strategies using audience segmentation tools to enhance engagement.

• Documentation and Workflow Efficiency: Maintain comprehensive documentation of processes while identifying opportunities to improve workflow efficiency.

• Creative Troubleshooting: Collaborate with creative partners and other stakeholders to troubleshoot and resolve issues in promotional content.

• Event Coverage: Be available to cover evening and weekend programming events as needed to ensure seamless operations.

• Ad-hoc Collaboration: Work with team members on special programming strategies and initiatives to respond to current needs.

Required Qualifications & Skills

• Minimum of 3 years of experience in editorial strategy, digital media, content programming, content curation, product management, or audience development.

• Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.

• Proficient in Ads Manager or equivalent platforms for managing paid social campaigns.

• Proven track record of successfully growing diverse audiences across various platforms.

• Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.

• Strong communication skills with experience presenting to large groups.

• Outstanding attention to detail and commitment to follow-through.

• Quick learner with strong critical thinking, analytical, and problem-solving abilities.

• Enthusiastic about working in a fast-paced, constantly changing environment.

• Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.

• Passionate about sports, news, television, and movies.

Preferred Qualifications

• Prior experience in the streaming or SVOD industry is highly desirable.

• A strong understanding of and hands-on experience with Airtable is highly advantageous

Required Education

• Bachelor's degree, preferably in a related field or relevant equivalent years of experience.

Additional Information

• This role is based out of the Glendale office 4 days a week.

• Must be available to cover evening and weekend programming events as needed to ensure smooth operations.

The hiring range for this position in California is $85,800 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.