Content Programming Manager

Disney’s Direct-to-Consumer (DTC) team oversees Hulu and Disney+ streaming services within Disney Entertainment, bringing Disney’s world-class storytelling to fans and families worldwide.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for content planning, scheduling, on-service merchandising, slate management, and programming insights—all aimed at delivering a cohesive strategic content experience for our viewers.

What You’ll Do

Reporting to the Senior Manager, Content Programming, Disney’s DTC team is seeking a highly motivated Content Programming Manager to support our streaming business and editorial priorities, with an emphasis on driving Disney+ KPIs and audience engagement across both Disney+ and Hulu.

In this role, you will collaborate closely with a team of Content Programmers to develop and execute dynamic on-platform campaigns and promotions that connect with our audiences. The ideal candidate will have hands-on experience with content management systems, visualization tools, and project management platforms to ensure smooth campaign execution.

We’re looking for someone passionate about growth, with a broad understanding of television, film, and pop culture, and a sharp eye for emerging trends. If you are curious, decisive, adaptable, and thrive in a fast-paced environment, this could be your perfect opportunity to make a meaningful impact.

Join us and help shape the future of Disney’s innovative streaming landscape!

Responsibilities

• Drive the ideation, planning, tracking, and communication of title campaigns and brand/cultural tentpole initiatives across teams and the broader organization to ensure alignment and successful execution.

• Oversee global editorial governance, working closely with international programming partners to maintain consistency and quality standards.

• Optimize and refine workflow processes to effectively support both global and local programming strategies, promoting efficiency and agility.

• Curate, test, and refine content strategies across Hulu and Disney+, leveraging data-driven insights to maximize viewer engagement and business results.

• Monitor campaign performance and pacing, proactively identifying optimization opportunities to enhance outcomes.

• Manage campaign prioritization and targeting strategies using audience segmentation tools to ensure content reaches the right audiences at the right time.

• Develop and maintain comprehensive documentation of processes, procedures, and campaign best practices.

• Troubleshoot creative assets and collaborate with partners on standards, practices, and stakeholder input to uphold quality and consistency.

• Partner with insights, data, and analytics teams to design experiments, collect relevant data, and measure campaign effectiveness, driving continuous improvement.

Required Qualifications & Skills

• Minimum of 3+ years of experience in content programming, curation, product management, audience development, or streaming TV.

• Proficiency with data visualization and analysis tools such as Tableau, Looker, Conviva, Excel, and Google Sheets, with the ability to utilize data for strategic decision-making.

• Excellent communication skills, including confidence and clarity when presenting to large groups or executive audiences.

• Exceptional attention to detail and a strong commitment to follow-through across multiple projects.

• Fast learner with robust critical thinking, analytical, and problem-solving skills.

• Ability to thrive in a fast-paced, evolving environment, with enthusiasm for adapting quickly to change.

• Proven ability to manage multiple projects simultaneously, gracefully shift priorities, and maintain composure under pressure.

• Experience in growing diverse audiences across various digital platforms.

• A genuine passion for TV and movies, with a strong interest in industry trends and content evolution.

Preferred Qualifications

• Prior experience managing initiatives & collaborating with stakeholders across multiple regions and time zones is highly desirable.

• Previous experience working within the streaming TV industry.

• Hands-on experience with Airtable.

Required Education

• Bachelor’s degree in a related field or equivalent years of experience is required.

Additional Information

• This role is based in the Glendale office 4 days a week from Monday through Thursday and flexibility to work from home on Friday.

• Flexibility to cover evening and weekend programming events as needed to ensure smooth operations.