Data Analyst

About Direct To Consumer

The Direct-to-Consumer (DTC) Data Intelligence and Analytics department is seeking a Data Analyst to join its Film & TV Content Analytics team. This role will help measure, understand, and take action on content trends and audience behavior that impacts the strategic goals of The Walt Disney Company. The right person for this role has exceptional analytical capabilities, loves problem-solving, is a good communicator, and is passionate about supporting content creators.

This role will support the ad-hoc analysis needs of the Disney+ Global Programming team. The Disney+ Global Programming team is responsible for leading content planning, scheduling, on-service merchandising, and slate management across our iconic brands, including Walt Disney Animation Studios, Walt Disney Pictures, Marvel Studios, LucasFilm, Pixar, Disney Branded Television, National Geographic, 20th Century Studios, and Searchlight Pictures. 

 In collaboration with Programming, this analyst will help craft insights and programming strategies that attract, engage, and retain our global subscribers. Initiatives will include: 

• Pinpointing what drives global audiences to join, stay engaged with, and remain loyal to Disney+ 

• Conducting in-depth analyses to understand how our titles, portfolios, and brands meet the diverse needs of our worldwide viewers 

• Leveraging platform metrics to optimize content delivery—ensuring the right content reaches the right audience at the right time 

Responsibilities  

• Conduct analyses to drive valuable business insights, using internal analytics tools and SQL to access and manipulate multivariate data.  

• Build data visualizations that convey key content engagement metrics, significant trends, and relationships across multiple data sources within the content domain.  

• Ideate and develop new metrics and analytical approaches, measuring content trends and audience behavior for both tactical and strategic decision-making.  

• Effectively communicate results through compelling data storytelling across the organization, both in oral presentations and via written reports.  

• Provide ad-hoc analysis support to identify content trends that drive business performance.  

• Understand the systems and business processes that populate critical systems with data and work to translate complex business questions into technical requirements. 

Basic Qualifications  

• Bachelor’s degree in Business Analytics, Data Science, Statistics, Economics, Mathematics, or related field. 

• 3+ years of experience in data analytics, business intelligence, or a related discipline. 

• Proficiency with SQL - ability to read/write queries, QA errors, and optimize for faster query runtimes. Can identify the right data tables and columns to use in a large data warehouse. 

• Comfortable manipulating data pulled through SQL in tools such as Excel, Google Sheets, or Python to conduct exploratory analyses and create data visualizations. 

• Prior experience with dashboarding tools such as Tableau or Looker. Dashboard development experience is an added bonus. 

• Curiosity is encouraged. Can you investigate an unusual trend in the data to find the cause? 

• Highly collaborative with excellent written and verbal communication skills. Can communicate quantitative insights to non-technical audiences. 

• Genuine passion for the entertainment industry and demonstrated interest in the streaming landscape.

Additional Information

#DISNEYTECH

#DisneyAnalytics

The hiring range for this position in Glendale, CA is $95,300 - $127,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.