Data Analyst

The Marketing Analytics team is seeking a Data Analyst to support our core marketing measurement, automation and reporting needs. The Analyst will collaborate closely with Disney+ Marketing, Marketing Science, Data Engineering, Data Product, Data Science, and Finance teams. Their focus will be on developing tools, optimizations, and key business insights to propel Disney+’s growth. The ideal candidate will possess a passion for both paid media digital landscapes and a deep understanding of each step in the marketing journey.  

Responsibilities 

• Create, deliver and continuously improve our business measurement solutions

• Analyze and report key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand 

• Use internal and external analytics tools, SQL, and scripting languages to access and analyze multivariate data 

• Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregation

• Build and automate reports and dashboards that provide insights into business measurement and effectiveness 

• Understand the systems and business processes that populate critical systems with data 

• Build intuitive presentations, interfaces, infographics and visualizations to tell stories with data 

• Provide ongoing reporting and analysis to inform and support business, product and marketing decisions 

• Partner with our Marketing Science, BI, Product, Engineering and QE team to ensure data quality, and troubleshooting relevant reporting metrics when needed 

Basic Qualifications 

• Bachelor’s degree in business, economics, mathematics, statistics, computer science, or related field  

• 3+ years of hands-on analytical work experience and proficient with SQL and Python/R 

• Experience in manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools 

• Familiarity with documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation) 

• Strong analytical and technical skills to troubleshoot issues, analyze the cause, quickly come up with the possible solutions, document the changes, and communicate organizational impact 

• Familiarity with data exploration and data visualization tools like Tableau or Looker. It’s a plus if you can share a portfolio of clear, intuitive and insightful visualizations 

• Ability to manage multiple work streams with demonstrated ability to organize and schedule work effectively and deliver against deadlines  

• Excellent written and verbal communication skills  

Preferred Qualifications 

• Experience in the streaming media industry or other subscription-based service 

• Experience working with project management tools such as Atlassian JIRA, Airtable 

• Familiarity with data platforms and applications such as Databricks, Jupyter, Snowflake 

• Demonstrated experience in the paid digital media including ad serving, tracking, and reporting tools including, Google Campaign Manager, media platforms (DV360, Google Search, Meta, etc.)  

Additional Information

#DISNEYTECH

#DisneyAnalytics