Social Media Producer, ABC News

The ABC News Digital team sits at the intersection of journalism and innovation — crafting compelling content, including video, that reaches audiences wherever they are: our website, apps, distribution partners, and social platforms. We drive both the day-to-day and the big picture, developing short- and long-term strategies in close partnership with executive leadership. From sparking audience engagement to fine-tuning content performance, our work shapes and elevates ABC News' digital presence at every level.

The Social Media Producer is a vital member of the ABC News Social Team, driving the creation and distribution of compelling content across digital and social platforms — including TikTok, YouTube, Instagram, Facebook, X, and more. This role will work across brands and may be required to present on set for some situations.

This individual will help establish and maintain best practices that fuel audience growth, deepen engagement, and unify social and digital content into a cohesive experience. A sharp analytical eye is essential — this producer will leverage social analytics and other insights to make data-driven decisions that shape both production and publishing strategy, while maintaining a keen awareness of the competitive landscape.

On the production side, this role demands fluency across the full Adobe suite — crafting Instagram Story content and quote cards in Canva and Photoshop, editing TikTok and YouTube videos in Premiere, and live-tweeting and cutting broadcast content via Snapstream or other means.

Collaboration is central to this role. The producer will work cross-functionally with broadcast, digital, and talent to ideate social-first concepts, optimize content for each platform, and produce daily content.

The ideal candidate thrives in a fast-paced, high-pressure environment, brings impeccable editorial judgment — particularly around breaking news — and possesses the social acumen to navigate the ever-evolving digital landscape with confidence and creativity.

What You Will Do

• Responsible for guiding the voice of ABC News brands on social media

• Produce engaging content, including graphics and short-form video, for social platforms

• Assist in the development and implementation of a social media strategy to drive followers, engagement, and conversation across all social accounts

• Identify new social opportunities while partnering with internal stakeholders

Required Qualifications & Skills 

• Minimum three years of experience managing social media accounts within a news organization

• Fluent in the Adobe suite

• Intimate knowledge of the social media and digital landscape

• Able to work under tight deadlines and high pressure

• Clear and effective written and verbal communication skills

• Adherence to the highest standards of journalism

• Comfortable working closely with high-profile talent

Required Education

• Bachelor’s degree or equivalent work experience. 

The hiring range for this position in New York is $83,200 to $111,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.