Sr Manager, Consumer & Advertiser Insights

The Consumer & Advertiser Insights group works within the Data and Measurement Science team at Disney Advertising to manage custom/primary research studies, thought-leadership, compile/analyze data to address strategic questions, and turn learnings into actionable insights as part of custom research solutions developed for advertising partners.  This department supports the entire Disney media portfolio (including Disney/Disney+, Hulu, ABC, ESPN, FX, Nat Geo and Freeform) and measurement applies to multiple types of media (TV, Digital, Social, etc.).

Job Summary:

The Sr Manager is responsible for leading custom primary research studies and projects, from inception to completion, to drive strategy within Disney Advertising and to demonstrate Disney’s strength in thought leadership within the advertising and media spaces. This individual manages relationships with internal and external partners and leads project teams through objective setting, study design and execution, data analysis, reporting, and socialization/presentation of insights to both internal and external stakeholders (including key advertising clients and at key industry events).

Responsibilities:

• Lead the execution and overall management of custom qualitative and quantitative studies from inception to completion with minimal supervision
• Design custom research efforts to support and align with key strategic goals and priorities, while making sure to plan for desired insight use cases (e.g., internal strategy, external sharing or sales, etc)
• Specific research-related responsibilities include but not limited to: working with internal and external cross-functional partners/vendors, writing research briefs, leading research design conversations, vetting research vendor proposals, overseeing/managing the research process end-to-end (including all custom research-related deliverables to ensure the quality and accuracy of the work product), data analysis, reporting (including implications/thought-starters and making sure research meets ultimate needs/objectives), and presentation of findings/insights to key stakeholders (including internal upper management and external advertising clients).
• In partnership with the Director, champion key thought-leadership work internally and through industry channels as needed (e.g., presenting insights at key events, etc)
• Manage two survey community panels, including the creation and deployment of custom surveys through these panels (including ideation with key stakeholders, full questionnaire development, survey programming/testing/deployment, data analysis, reporting, and presentation of results)
• Managing Disney Insights and building research-based content for the Disney Insights Hub. Specifically, turning insights into publicly facing articles, one-sheets and infographics as well as working closely with marketing, legal and communications teams.
• Manage internal ad-hoc requests, business questions, and/or sales needs, which can include analyzing a variety of data sets from across research efforts (collaborating with additional internal research teams as needed) and then summarizing + communicating key insights in an easy-to-understand, succinct fashion
• Support a broad group of internal stakeholders and partners, including sales, marketing, comms, category strategy, addressable solutions, sales enablement, product, integrated marketing, Disney Campaign Manager, sports brand solutions, entertainment brand solutions, leadership teams, etc.
• Partner with Data Science and Data Activation/Advanced Analytics to further elevate insights and solution creation
• Communicate regularly with the team Director and upper management on project status, pipelines, workflow to ensure team projects are easily understood and represented in larger conversations, as well as collaborate with Director on large scale dissemination and communication of high priority projects across the organization – maintain a close partnership with key communications/PR teams
• Work with legal and finance teams to set-up and process contracts and invoicing for key research efforts

Basic Qualifications

• 8+ years of primary/custom research experience required, largely managing custom research (across both qualitative and quantitative studies) and working with syndicated media-related resources
• Analytical and out-of-the-box thinker who has vision and a passion for learning/insights, enjoys problem-solving, and is willing to challenge traditional thinking and methodologies
• Experience conducting research for an agency or company in advertising, media, and/or entertainment (with a strong focus in advertising research preferred)
• Experience with project management and data analysis – highly detailed and well-organized, including the ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously in a fast-paced environment
• Demonstrated experience in managing and mentoring a team (helping them to grow as both individual contributors and as leaders of their own projects/initiatives)
• Strong analytical skills – be able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote) for both sales and/or strategic purposes
• Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)
• Demonstrated interpersonal and relationship-building skills
• Experience in managing and/or directing outside research agencies
• Possesses an enthusiastic and positive “can do” outlook, even when under pressure
• Self-motivated - able to self-start projects and solicit collaborations
• Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities
• Experience with media-related syndicated tools (such as Comscore, Nielsen TV ratings products, MRI / Simmons, Adobe Omniture Sitecatalyst, Nielsen Monitor-Plus, and TNS / Kantar Media) a plus
• Understanding of data and advanced analytics practices, as well as a working knowledge of legal and privacy considerations with regard to data and measurement a plus
• Some travel required (including attendance at evening focus groups)
• Computer Skills: Word, Excel, PowerPoint, Outlook.

Required Education

• Bachelor's degree required

#DisneyAdvertising

The hiring range for this position in New York, NY is $143,600 - $192,600 per year, and in Santa Monica, CA is $137,200 - $183,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.