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Assistant Manager, Lifecycle

応募 後で応募 Job ID 10129246 勤務地-都市 バンコク, タイ 勤務地-国 The Walt Disney Company (APAC) 掲載日 2025/08/28

仕事内容:

This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.                        

This role is part of the Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.  

  • This role will play a critical part in the Lifecycle and Retention marketing team and utilise technical understanding to drive customer engagement within the Thailand and Southeast Asia market.
  • Run high-impact campaigns to drive engagement, retention, and monetization across the customer lifecycle
  • Execute engagement strategy across pre-subscription, onboarding and in-life customers
  • Activate monetization and retention strategies to increase lifetime value
  • Ensure customer journey across app and website are aligned with the brand proposition
  • Collaborate with regional teams to ensure strategic alignment and knowledge sharing.
  • Planning and development of marketing calendar for direct comms
  • Launch targeted in-app and direct communication campaigns that boost engagement and retention
  • Manage process to deliver localised campaigns
  • Work with creative teams to define creative concepts and brief build of creative assets
  • Manage testing agenda and measurement across life stages and cohorts
  • Analyse and report on campaign performance, making data-driven recommendations at customer and campaign levels
  • Support KPI forecasting for engagement and retention metrics
  • Champion innovative engagement approaches to keep Disney+ ahead of market trends


Qualifications

  • Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
  • Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
  • Experienced working across digital channels including apps and website
  • Ability for mapping and creation of customer journey and executing campaign with using CRM tools
  • Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
  • Agency briefing and management
  • Experience in campaign recreation and project management of the delivery
  • Strong track record of delivering successful campaigns
  • Experience delivering multiple campaigns across different channels

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.



The Walt Disney Company (APAC) について:

The Walt Disney Companyは、70年以上にわたり、アジア太平洋地域の消費者を楽しませ、人々の生活を豊かにしてきました。今日の消費者は、オーストラリア、ニュージーランドから中国本土、日本、韓国、東南アジアまで、多くの市場において、様々な方法で新たなブランド体験を発見することができます。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは The Walt Disney Thailand Company Limited という事業部門の一つである The Walt Disney Company (APAC)でのお仕事です。

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