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Creative Copywriter, CreativeWorks Studio

応募 後で応募 Job ID 10118587 勤務地-都市 バーバンク, カリフォルニア州, アメリカ合衆国 勤務地-国 Disney Entertainment Television 掲載日 2025/06/03

仕事内容:

Department Overview:

Disney CreativeWorks Studio is a full-service branded content studio and creative agency with global scale, proprietary insights and data, unparalleled access to the world's most valuable IP, and a legacy of captivating clients and audiences everywhere. We are responsible for creative, strategy, and production of custom branded entertainment and sponsored content solutions across all Disney Entertainment platforms and channels - Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television.

We function as a critical revenue-generating content studio inside TWDC. Our workflow takes content solutions from creative development, pitching, and multi-platform production, through delivery and distribution across all media platforms.

Key stakeholders and partners across the enterprise include Disney Ad Sales, Disney Entertainment Marketing, Movie Studios Marketing, Development and Current Series teams, Publicity & Communications, show creators, show talent, Legal, BA, Finance, and S&P. Additionally, we are client-facing as we pitch and sell-through our content solutions across all segments and categories of the business.

Job Summary:

This role specializes in the specific discipline of advertiser-sponsored custom content on Disney streaming and linear TV networks, wherein consumer brands (e.g. tech, auto, CPG, etc.) are combined with creative IP and platforms (e.g. Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television) to create entertaining content and campaigns with a business purpose.   Beyond “product placement”, this role develops robust streaming, social, live, linear, longform and shortform campaigns.

The ideal candidate will be an expert high-volume writing in multiple voices for differing brands, TV shows, consumers and audiences, from succinct and snappy pitches and presentations to longer-form scripts and treatments, while artfully blending storytelling and specific business objectives.  You should be equally comfortable in a TV writers’ room as you are in a Fortune 500 brand’s marketing strategy session.

Ideally, you have an advertising agency and editorial content background, are a creative hybrid with diverse cultural and entertainment interests, and a deep interest in emerging trends and culture. Your mindset is that of a curious, creative problem solver and big thinker comfortable working across all genres and media platforms.

You understand all aspects of the storytelling craft – scripting, characters, structure, art direction, etc.

As part of the DCW Studio team, we collaborate with numerous departments and key stakeholders (sales, research, production, marketing) to deliver best-in-class creative content and experiences.

Responsibilities:

  • Respond to RFPs/briefs from DAS, brands and agencies, understanding how ideas fit into broader content strategies and streaming ad products. Generate innovative custom concepts to secure new and repeat business, communicate ideas effectively to create impact in written form.

  • Attend bi-weekly brainstorms and generate marketing concepts that connect a wide spectrum of brands and advertising verticals with original DET titles and cultural/seasonal initiatives.

  • Get immersed in brand tone and voice and write copy for a variety of on-channel videos and ad units, including custom shoots, clip-based promo and copy-driven graphics cards.

  • Collaborate closely with creative, strategy, and editorial teams on solutions that run the gamut from 30 sec videos and social content to original short-form series and 360º campaigns.

Minimum Requirements:

  • Minimum of 5 years of copywriting experience in production with a focus on branded content or co-promotions, or consumer marketing/creative agency with content creation responsibilities.

  • Highly knowledgeable of Disney’s streaming platforms, TV networks and shows, ad products, and Entertainment content and already an avid viewer with ideas that can integrate seamlessly.

  • Experience developing and writing innovative, best-in-class creative and branded content

  • Act as a lead during client meetings including, but not limited to client pitches, kick off calls.

  • Strength in writing presentations, decks, and proposals.

  • Ability to work closely with production and editorial to fully realize best -in-class storytelling

  • Proactively produce new ideas and opportunities based on innovations within the marketplace

  • Comfortable being on-set and writing “on the fly” if needed during production

  • Deliver client-facing presentations and interface regularly with senior management and liaise with a series of internal teams

  • Candidate should be able to work in an energetic environment with a small team and balance multiple projects at one time

***Please note:  past work and/or a writing sample will be requested

Required Education:

  • Bachelor’s degree in creative writing, journalism, or related field preferred.

This role sits in our Burbank, CA office and will be onsite 4x/week (Monday – Thursday), work from home on Friday.


The hiring range for this position in Burbank, CA is $113,800.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


Disney Entertainment Television について:

Disney Entertainment Televisionは、The Walt Disney Companyの有名コンテンツブランドを扱う部門であり、Disney+, Hulu、Starといった自社ストリーミングプラットフォーム、ならびに放送網やケーブルネットワーク向けにオリジナルのエンターテイメント番組およびニュース番組を制作しています。 ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic ContentおよびOnyx CollectiveのほかDisney Television Studiosを含む豊富なポートフォリオを持ちます。Disney Television Studiosは20th Television, 20th Television Animation, ABC SignatureおよびWalt Disney Television Alternativeなどで構成されています。300以上の番組を通じて、あらゆるジャンルの作品を年間4,500時間も放送するDisney Entertainment Television。その創造的な作品は革新的なストーリーテリングの最前線を進み、オーディエンスを魅了し、多方面から高い評価を得ています。2023年には、その卓越した作品が評価され、デイタイム、プライムタイム、ニュース&ドキュメンタリー、チルドレン&ファミリーなど、さまざまな部門で163ものEmmy®賞を受賞しました。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションは American Broadcasting Companies, Inc. という事業部門の一つである Disney Entertainment Televisionでのお仕事です。

American Broadcasting Companies, Inc. は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

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