Director, Creative Advertising

Summary: 

The Director, Creative Advertising is responsible for managing the creation and execution of compelling audio/visual advertising campaigns. This role requires a creative leader with a strong understanding of both traditional and digital advertising landscapes. The ideal candidate will have a proven track record of producing high-quality trailers, TV spots, online ads, and other audiovisual content that resonates with diverse audiences. They will work closely with the Head of Creative Advertising, senior management, filmmakers, and cross-functional teams to ensure the successful delivery of impactful campaigns that drive brand awareness and engagement.

Responsibilities:

• Creative Execution: Manage the conceptualization, development, and execution of all audio/visual advertising campaigns, including trailers, TV spots, online ads, viral videos, and clips for publicity and online use.

• Strategic Support: Assist in developing and implementing strategic plans for audio/visual creative content that align with the overall marketing strategy and business objectives set by the Head of Creative Advertising.

• Collaboration: Work closely with the Head of Creative Advertising, senior management, filmmakers, and cross-functional teams, including publicity, the digital team, and media planning, to ensure cohesive creative campaign execution.

• Vendor Coordination: Coordinate with outside creative vendors for audio/visual content, ensuring they meet the strategic and creative needs of the campaigns, while providing recommendations to the Head of Creative Advertising for final approval.

• Performance Review: Collaborate with the analytics team to review the success of audio/visual campaigns and provide insights to optimize future campaigns.

• Presentation Skills: Assist in presenting audio/visual campaigns to key Searchlight executives, filmmakers, artists, and other Disney divisions, ensuring alignment with strategic goals.

• Team Leadership:

  • Mentor and support junior creative team members, fostering a collaborative and innovative team environment.

  • Provide guidance and constructive feedback to team members, helping them achieve their individual and collective goals.

Experience & Qualifications:

• Experience: 10+ years of experience in creative advertising with a focus on audio/visual content at either a studio or creative agency. Awards campaign experience preferred. Previous experience working with streaming studios is a plus.

• Education: A bachelor's degree in marketing, communications, advertising, public relations, or a related discipline preferred.

• Industry Knowledge: Strong understanding of current theatrical and digital advertising trends, formats, and influences.

• Leadership Skills: Strong organizational and leadership skills.

• Communication Skills: Excellent oral and written communication skills. Proven ability to communicate effectively and present campaigns to management and filmmakers.

• Analytical Skills: Facility with analyzing the effectiveness of audio/visual creative advertising.

The hiring range for this position in California is $137,200.00 to $183,900.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.